Sorry! This position is no longer accepting applications.

Digital Optimizer

Muscat Media Group

Muscat, Oman

Ref: SP167-02

Job description / Role

Employment: Full Time

The Digital Insights and Optimization Analyst contributes to MMG's success by providing analysis, optimization testing, reporting, and actionable recommendations to the Digital division.

• The role brings significant analytical rigor to bear on a broad range of data and testing assets to identify opportunities and evaluate the success of programs aimed at improving customer experience, engagement, and ROI.
• Tracks, analyzes, and communicates customer, campaign, website, mobile, and sales behavior.
• Conducts a/b/n, multivariate, and algorithmic testing, and report results in a clear and compelling manner.
• Demonstrates strong understanding of business issues and operates using independent judgment with little need for oversight.
• Helps provide actionable recommendations to influence business plans affecting all new and existing site features and functionality.
• Uses a broad range of existing customer data to identify and evaluate opportunities for targeting and personalization.
• Identifies trends and anomalies while developing theories to explain them.
• Constantly seeks opportunities for collaboration and feedback from others.
• Constantly self-educates and learns while doing in a complex and dynamic environment.
• Supports user adoption of analytics to enable data-driven decision making.
• Supports data and testing governance efforts.

Requirements

• Minimum of 3+ years of experience in developing sound analytics-based solutions to business problems
• Demonstrated ability to clearly and effectively communicate complex quantitative subject matter to non-quant audiences, both orally and in writing
• Experience in experimental design, model selection, execution, and maintenance (experience in A/B/n testing preferred)
• Awareness of hypothesis testing concepts and practices (representative data, sample sizes, statistical significance, etc.)
• General understanding of digital retail operations (customer pathing, marketing channels, funnel conversion, targeting, and personalization, digital merchandizing)
• Experience working cross-divisionally to accomplish goals
• Self-starter who thrives on autonomy while demonstrating a collaborative spirit
• Proficiency in SQL
• Proficiency in use of data visualization software (Tableau preferred)
• Web-based analytical tool experience (Adobe Analytics preferred)

About the Company

Muscat Media Group is the media gateway to the population of Oman - from the young, ambitious Omani workforce, to the vibrant expat community, the power-players, the decision-makers, the global travelers and the casual vacationers

With strong brands in print, digital, video and FM Radio; being present on our platforms would be the smartest way to reach your potential customers. Contact us to help you meet your marketing goals in Oman.

Get personalised updates on latest vacancies
Job Alerts by Email
  • Personalised updates on latest career opportunities
  • Insights on hiring and employment activity in your industry
  • Typically sent twice a month