Marketing Associate

Job description / Role

• Develop marketing campaigns in line with the marketing plan and budget to drive sales online & offline outlets
• Execute marketing campaigns on time and within budget
• Develop campaigns suitable for each delivery aggregator and in line with brand strategy aimed at driving incremental sales and orders
• Liaise with external agencies and periodically source partners for (creative, PR, Food styling, Photography, SEO, etc)
• Monitor progress of campaigns using various metrics and submit timely reports
• Review marketing copy for both online and offline campaigns in English and Arabic
• Run social media channels for the brand (e.g. Instagram, Facebook) to achieve KPIs
• Suggest promotions with the appropriate costing techniques
• Track brand marketing spend and submit monthly reports
• Visit stores across Oman and prepare targeted campaigns to drive sales for individual stores
• Work closely with operations team and support store marketing and e-commence needs
• Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures
• Maintaining proper filing of all campaigns, visuals, analyses as well as printed collateral installation pictures
• Follow the internal process of campaign approvals
• Submit weekly and monthly performance reports on time and as needed
• Work on any other tasks assigned to him/her by the Marketing & Communication Manager

Requirements

• Experience in Retail Consumer Marketing 3 to 7 years
• MBA in Marketing or similar discipline
• Strong in communication skills
• Exposure in handling 3rd party media agencies and Social Media Platforms
• Arabic Read and Write will be any advantage
• Ability to lead and intestate process independently with minimum supervision

About the Company

The SwitzGroup is a professionally managed family owned group of bakery companies. Taizoon Khorakiwala, in January of 1980, took over a 12 man bakery started by his father (the legendary Fakhruddin Khorakiwala) in Al Khobar, Saudi Arabia. The group now has revenues of more than $250 million and employs some 4,500 staff across operations in nine countries.

We, now, straddle the value chain of the bakery industry with operating companies in egg farming and processing, bakery ingredients trading and manufacturing, mass manufacturing and distribution of packaged bakery products, as well as retail bakeries.