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Marketing Manager – Consumer Products

Focus Management International

Muscat, Oman

Ref: NP152-12

The Role

Our client is the most successful condiments company in the Middle East, manufacturing and selling its products for both retail and the food solutions segment. Its offers a wide range of product and packaging options aimed at fulfilling the needs of consumers as well as professional users. The product portfolio contains a premium quality range of tomato ketchup, mayonnaise, exotic sauces, pasta sauces and salad dressings. Their products are present in 40 countries across the Middle East, Africa and European Union in 40,000 trade outlets and are consumed by 30 million consumers. The company manufactures its own brands and also produces for other brands and instantly recognisable quick service restaurants.


Responsible for developing and ensuring implementation of brand strategies designed for maximum brand penetration and profitability
Managing a team consisting of a Brand Manager and Trade Marketing Manager (TMM) and Assistant TMM's
Contributing to the development and refinement of the brand vision and strategy
Developing and implementing a focussed and comprehensive annual marketing plan and budget for the brand and implementing marketing and advertising campaigns
Visiting key markets and accounts in the Middle East and Africa on a regular basis
Conducting market research to determine market requirements for existing and future products and reporting on overall brand health by doing analysis of customer research, current market conditions and competitor information
Reporting to the Business Director Consumer Products Division.


Master's degree in Marketing, preferably with an additional MBA, or comparable
Several years of experience in a Marketing role within a FMCG company, preferably with food- and/or condiments brands
Comfortable working and living in an international multicultural environment
Ambitious and commercial mind-set with the potential to grow the business
Willingness to travel internationally, approximately 30%
Excellent communication skills, with fluency in English
Personal skills: leader, independent, strategic view, customer-oriented, results driven, responsible, flexible, analytical and team builder.

About the Company

Why Focus International?

Firstly, we know our market and we deliver. Based in the UAE & The United Kingdom we have a track record of developing long term relationships with candidates & clients over the last 10 years who see the benefit of strategic Talent Management, from Graduates to Main Board appointments.

Our main areas of expertise lie within the following:

Production & Engineering Food Technology Sales & Marketing Product Development Supply Chain & Logistics Human Resources

Channels: Manufacturing Retail Foodservice Distribution Ingredients Packaging
Equipment & Services

Categories: Bakery Dairy Grocery Added value chilled foods Frozen foods Fresh Produce Meat, Poultry & Fish Drinks and Beverages

To support our work, we have an extensive database of internationally based food, drink & FMCG professionals. We advertise on all relevant websites, we network constantly and with a team of experienced Search Consultants we know the people you will want to talk to.

We are the regions largest and only dedicated Food and Drink recruiter complimented by a number of excellent relations within many non food FMCG companies across the MEA who see the value our approach offers. Born out of a strategic vision from our parent group Focus Management Consultants Ltd to be closer to our international partners across the MEA region, we have rapidly become one of the premier FMCG recruitment consultancies working with both large multinational businesses and local operations. Supporting our consultative recruitment activity we utilise the most optimised and developed web and social media engagement techniques available in the market allowing our team of specialist consultants to engage with candidates & clients on many different media platforms. As innovative leaders of our sector, we are constantly investing in creative ways to source and attract candidates and add value to the recruitment process for our clients.

Our business approach is ethical and honest, and it is our clear objective to maintain integrity with both clients and candidates at all times.

The aim is to become your preferred recruitment contact who will work in partnership with you, assisting and advising at all times your search for that next career opportunity. We also desire to become the preferred partner of choice to FMCG businesses for your ongoing and long term recruitment needs. We will achieve this by delivering you highly effective solutions and committing to you for both your immediate and future business needs.