An Overview of Personal Selling

After completing this course, you should be able to: 

• Define personal selling
• Recognize trust-based relationship selling, customer value, and sales dialogue
• Identify how sales professionalism is a key driver in personal selling
• Name the sales approach a successful salesperson needs to focus on
• Differentiate between traditional selling and trust-based relationship selling

Students, aspiring professionals, Interns, executives etc.

Basic English and computer literacy required

Contributes to Professional and technical skill development in this area

IACET endorsed printable certificate on scoring 80% pass

Buyers in todays Business Management & MBA environment are under pressure to find effective and efficient solutions to their Business Management & MBA problems.  These problems and solutions are often solved when buyers collaborate with sales professionals who are committed to understanding what buyers need and then work to find solutions to these needs.  This course discusses how salespeople can apply a customer-oriented sales approach to understand their customers Business Management & MBA strategy to sell buyers what they really need to succeed.

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