COB Certified Content Strategist - E Learning Edition

Course Content

Understand your audience:

• Gain a clear understanding of your target audiences
• Understand their psychology and how to engage them on your product pages

Web Content that Sells:

• Learn how to avoid the '7 Deadly Web Content Sins'
• Get our 12 Keys to Content Success
• Find out what media to use to present your products
• A look at cutting edge technologies for content
• Understand how to enable viral marketing and advocacy on your product pages

• Marketing team members
• Hands-on marketing consultants and agencies

COB Certified Content Strategist

Writing for the Web:

• Learn how to write and present text effectively on your product pages
• Get key selling phrases for your products
• Learn how to grab your readers attention in a few seconds
• Learn how to search engine optimize your online product information
• Understand how to balance the customer experience with search engine optimization
• Learn how to optimize your text so that it readable on the Internet

Digital Skills Authority is a global digital and digital business skills awarding body and publisher incorporated in UK & USA that develops, licenses and accredits high-impacting training certification programs that enable organisations to be successful with using digital. We have two series of certifications programs 'The Certificate in Online Business Series' from team to board level certifications in E-Commerce, Digital Business and Marketing, and our Master in Digital Management Program. Digital Skills Authority's Professional Diploma Series focus on more technical and future skills qualifications in areas such as Internet-of-Things, Virtual Worlds, Coding and Analysis, Artificial Intelligence and more.