Competitive Advantage of Exceptional Customer Service

After completing this course, you should be able to:

• Recall how exceptional service becomes an advantage
• Define the role of building trust
• Identify customer perceptions
• Recognize how to earn customer loyalty
• List several best practices

Students, aspiring professionals, Interns, executives etc.

Basic English and computer literacy required

Contributes to Professional and technical skill development in this area

IACET endorsed printable certificate on scoring 80% pass

All companies have competition. Depending on the industry, a companys competitors may count in the tens, hundreds, or even thousands. All these companies are working hard to gain customer attention. Customers prefer to spend their money with companies that deliver great service, respect their needs, and are willing to build a positive relationship with them. Companies that invest in creating a strong service-oriented culture are more likely to deliver exceptional customer service; this in turn becomes a strategic advantage for the company. This course discusses exceptional customer service and how to leverage it into a competitive advantage.

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