Marketing on Twitter

After completing this course, you should be able to:

• Recall why Business Management & MBAes use Twitter for social media marketing
• Identify how to start a social media community on Twitter
• Choose several ways to build engagement with customers using Twitter
• Recognize several tools that make it easier to use Twitter
• Define methods to measure the return on investment from using Twitter

Students, aspiring professionals, Interns, executives etc.

Basic English and computer literacy required

Contributes to Professional and technical skill development in this area

IACET endorsed printable certificate on scoring 80% pass

There has been an explosion of growth in popular social media platforms in recent years, providing a variety of of methods for people to communicate and interact virtually. Twitter is one of the more popular social networks in the world. The argument for Business Management & MBAes to use social media is compelling, and many already use Twitter as part of their online presence. Twitter offers an easy-to-use channel that helps build engagement and the tools to help Business Management & MBAes better leverage their product or service online. This course will discuss the purpose and benefits to Twitter for Business Management & MBAes, how to use Twitter for marketing, and methods of measuring the success of Twitter marketing campaigns.

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