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Job description / Role
The Brand Manager is responsible for developing and implementing the division’s business, operations, and retail strategies in line with General Manager’s guidelines. The Brand Manager will plan, direct, and oversee implementation of operations to achieve the financial and business objectives of the Division and Group.
• Prepare annual business plan by brand in order to determine brand positioning in the market. Negotiate key aspects of the planned delivery with the host brand. Lead and direct business process discussions under direction of GM
• Ensure the brand delivers business plan profit through delivery of both volume and cash margin, maintaining brand profitability by management of full price and mark down sales, intake margins, levels of mark down activity and terminal stock
• Supervise and approve brand’s buying plans and projections with support from the Buyer and increase efficiencies and maximization of margins and sell thru
• Supervise Store Managers and the Stock Controllers to reduce stock left over per brand and consequently the total for Al Mana Fashion Group - Eyewear
• Daily, weekly and monthly reports, and communication with the Store Managers to review: DSS, DSR, competitor analysis, monthly in and out reports etc.
• Weekly review the four main Key Performance Indicators: Sales, Stocks, Sell thru & Rotation with Brand and Al Mana
• Determine annual regional/store budgets in collaboration with Regional Management and other senior executives, with a focus in operations and store expenses reduction
• Regularly review store sales numbers, cost of inventory, operational expenses and inventory loss to determine whether or not the store is meeting its goals
• Maximize turnover by ensuring accurate, timely and commercial sales planning and reforecasting, covering both like-for-like and new stores
• Assist with coordinating store incentives and collating results
• Optimize space for special events and sale periods, plan and implement an events calendar for positive brand building through sales support promotional activities which maintain brand integrity and values
• Review and share with the Brands the competitor analysis on a monthly basis and implement the marketing calendar accordingly
• Follow up opening calendars and support Store Managers to complete each process in the correct timeframes
• Ensure that operations are effectively informed of brand values, priorities and requirements, and communicate brand values to customer base through effective marketing
• Ensure an exceptional level of store merchandising standards is executed across all stores
• Review mystery shopping results and work to address gap areas in discussion with GM
• Manage retail sales and warehouse/ stock operations, ensuring that agreed customer service standards and respective revenue and throughput targets are achieved or exceeded, while at the same time managing costs within budget
• Prepare retail operational management information reports, ensuring completion in a timely and accurate manner such as OTB's, sell-thru, sales, and other reports that may be required
• Oversee the development of clear processes to control shrink resulting from customer and staff theft, poor administration, and damage to displayed and stored merchandise
• Ensure that the stores comply with government regulations and organizational policies of the Company
• Ensure adequate staffing levels are maintained and communicate to Human Resources recruitment requirements in line with growth projections and operational requirements
Requirements
University Qualification: University degree in Business Administration or similar field
Nature and length of previous experience: Minimum of 4 years experience working in a similar role within the retail industry
Specialist knowledge:
• Brand Management
• Business Acumen
• Communication (Verbal, Written)
• Computer and Software Literacy
• Document Control
• Due Diligence
• Financial Reporting and Budgeting
• Leadership
• Logistics and Supply Chain
• Presentation
• Relevant laws and regulations
• Research
• Retail Operations
• Sales Management
• Strategic Planning
• Vendor Management
Soft Skills and Personality Traits:
• Accuracy
• Analytical Ability
• Attention to details
• Flexibility
• Independence
• Negotiation and Influencing
• Personal Motivation
• Planning and Organizing
• Proactivity
• Process Excellence
• Productivity
• Teamwork
• Time Management
About the Company
Al Mana is one of the largest and most diversified groups in the region, operating over 55 companies in 8 countries and employing over 3500 personnel. Industries that we operate in include automotive distribution and services, real estate and investments, retail and luxury fashion, F&B, engineering, technology, media and entertainment. The group covers most areas of retail including luxury goods, beauty, fashion, home interiors, watches and jewellery. Operating over 300 outlets, Al Mana represents some of the largest and most successful brands in the world.