Communication & Public Relations Coordinator (COMCO)

Job description / Role

Job Description

- Develops, implements and monitors a communication plan for aptly spreading and interpreting AIA's Mission, Vision and Strategic goals and branding/marketing milestones through physical media (meetings, teleconferences and viral communication) and mechanical media (E-mail, Weekly letters or newsletters, Personal letters, Billboards (or Posters), Intranet, Magazines or papers, SMS, Social media) as they pertain to AIA's stakeholders:

* Students & Parents
* Staff
* AIA's partner and supplier/service provider network
* Owners

- Develops materials and interacts with internal and external prospective parents to deliver academy's messages to the public and the media.
- Designs and reviews promotional materials, oversees and manages the academy's social media presence, researches ways to expand the target demographic base, and serves as a liaison to media outlets.
- Organizes and oversees promotional events and advertising campaigns.
- Initiates corporate marketing strategies and implementation with local organizations, affiliates and sister companies / subsidiaries and all their related promotional / marketing events (on and off-site).
- Submits regular reports on communications activities, engagement levels, and progress.
- Works with management to develop a crisis communications plan and appropriate protocols.
- Advises the academy managers on methods to continually improve public image and brand.
- Addresses and resolves any problems that may arise with promotional content or distribution of materials.
- Maintains Academy's Corporate Identity/Corporate Design (CI/CD) Guidelines: Colors, Fonts, email protocols, social media protocols, images, logo, slogan, mission and vision statements etc. and manages their implementation across all departments.
- Creates and maintains internal awareness of the Academy's Corporate Culture, creates tools to encourage employees to better understand the Academy's culture and values.

Requirements

Skills

Qualifications

- Minimum: BA required, (Marketing preferred)
- Minimum 3 years' relevant experience
- Bilingual English/Arabic with a 3rd language being seen as an asset
- Excellent written and verbal communication skills
- Media / multimedia experience

Skills

- Possesses knowledge of effective marketing strategies.
- Exhibits excellent interpersonal / communication skills.
- Manages time efficiently.
- Media/multimedia skills.

Education

- BA required, (Marketing preferred)

About the Company

The Arab International Academy was founded in Doha, Qatar in 2016 with the goal of establishing a high-level private international school that provides a challenging and well-rounded international educational experience. To achieve that goal, we have drawn on the very best of international thinking in our choice of curriculum and approaches to 21st century teaching and learning. AIA is an International Baccalaureate (IB) World School for the Diploma Programme. It is also a candidate school for the IB Primary Years Programme (PYP) and Middle Years Programme (MYP).