Creative Director (Head Florist)


Doha, Qatar

Ref: RP714-12321

Job description / Role

Employment: Full Time

Job Purpose
The position is responsible for conceptualising, designing and overseeing the creation as well as the maintenance of floral displays for Raffles & Fairmont Doha and its patrons while making a lasting impression on guests and generating a profit centre at the flower shop.

Key Interactions

- Executive Committee.

- Housekeeping Team.

- Butler Team.

- Front Office Team.

- Spa Team.

- F&B Team including Banquets.

- S&M team and Catering Sales team.

- Talent and Culture Team.


- Residents and Guests.

- Events (both in house and external).

- Arcades.

- Flowers Suppliers.

- Decoration Suppliers.

- Hygiene and Safety government agencies.

Primary Responsibilities


- Constantly seeks to source new ideas and develops new creations creatively by selecting and recommending suitable floral with the combination of different materials.

- Creates and maintains a warm and welcoming environment/shopfront with target for Floral Boutique by Raffles to drive guest traffic as well as blend in within the grandeur of the interior design of Raffles Singapore.

- Designs and creates event flowers for corporate events, Food and Beverage venues and public areas where needed.


- Ensures guests receive the Raffles Singapore experiences and aims to achieve the financial and guest satisfaction targets set by management.

- Plans floral arrangements according to guests' requirements, utilising knowledge of design and properties of materials to create suitable designs.

- Maintains a high level of professionalism while interacting with guests and ensures all requests, enquiries and requirements are met.

- Oversees the final product when it comes to floral arrangements being delivered to suites and other public areas of the hotel.

- Implements a quarterly and yearly calendar of floral and decorative displays based on major observance days of the year as well as hotel management guidance.


- Leads the Floral Boutique by Raffles Team with a Heartist ® approach and c onstantly seeks to create an all-encompassing and welcoming working environment for a multi-cultural and diverse group of colleagues. He/she will focus on the well-being, safety, training and development needs of colleagues.

- Supervises and maintains the impeccable and professional appearance of the Floral Boutique by Raffles team as well as work areas at all time.

- Performs Quality Control on all received items and ensure delivered products are as per the standards of Raffles Singapore.



- Ensures service standards and individual performances are aligned with Accor Values - Guest Passion, Trust, Sustainable Performance, Spirit of Conquest, Innovation and Respect.

- Follows sustainable procedures and practices that support 'Planet 21' initiatives (Accor's Corporate Social Responsibility program).

- Adheres to Work Safety and Health (WSH) policies and procedures and ensures all direct reports are trained in, and follows WSH guidelines.

- Recommends revenue generating initiatives and implement upsell strategies with aim to create a profitable flower shop.

- Keeps up to date with the events in the Hotel and ensure proper communication and documentation to the Floral Boutique by Raffles team.

- Conducts classes, demonstrates or trains the Housekeeping Team on basic flower knowledge and arrangements.

Main Complexity/Critical issues in the Job
- Seasonality of Flowers.

- Creativity.

- Skill level/capacity of the Floral Boutique by Raffles Team.

- Management of Storage.

- Revenue stream.

- Last minute requests.


Knowledge and Experience

- Certificate or diploma with professional qualification in floral arrangement and decoration.

- Minimum 5 years' experience in floral arrangement in a luxury floral environment with 3 years at a managerial level.


- Oral and written fluency in English. Ability to converse in other languages is an advantage.

- Technical skills about decorations and flowers.

- Artistic flair.

- Working knowledge of Microsoft Office (Excel, Outlook, PowerPoint, Word)

- Business acumen and entrepreneurial drive.

- Supervisory and leadership skills - collaborative and enabling.

- Confident and good interpersonal skills to handles all levels of communication to colleagues, residents and guests.

- Able to solve problems/make decisions within scope.

- Attention to details is a must.

- Able to work independently, reliable and s elf-directed.

- Sense of urgency.

About the Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels'​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.

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Director salaries in Doha

Average monthly compensation
QAR 40,000

Breakdown available for industries and years of experience