Digital Marketing Assistant

Job description / Role

Objectives: The Digital Marketing Assistant is integral to enhancing customer experience at McDonalds - Qatar. The incumbent would be responsible for online brand protection, in-store digital experience and aiding in the implementation of the wider Digital strategy.

Reporting to: Marketing Manager

Main responsibilities:
- Design, develop and implement the Digital strategy for the mobile application, e- commerce site, Company website, digital menu boards and social media channels
- Manage product marketing through optimising promotion of products via relevant online channels to reach the desired target market
- Ensure all products are uploaded onto the website in a timely manner, reviewing all content on site to ensure content is optimised in line with allocations
- Allocate the best content management systems for use in line with company needs and guidelines
- Compile regular status updates in the market ensuring competitive advantage is obtained
- Assist teams with promotional activity through online merchandising, banners etc
- Regularly update content with new products, pricing, out of stock, discontinued items and promotions
- Continually optimise digital touch points to ensure customers have a reason to return to the site
- Produce effective email campaigns and creatives, posting regular emails to customers ensuring a pilot is conducted prior to each campaign
- Work cross functionally to help shape the product and experiences
- Responsible for ensuring the website is updated with the most up to date content including menus, blog posts, restaurant details and images
- Aid with offline marketing in line with Company strategy
- Measure ROI through conducting regular analytical reports, communicating key achievements and areas of concerns to the Marketing Manager
- Work alongside suppliers and vendors to ensure engaging content for all social media channels: Facebook, Twitter and Instagram, conducting regular analytics for engagement, following etc.
- Manage the e-commerce site ensuring current products are advertised and any new promotional campaigns are easily accessible for our customers

Requirements

- Bachelors Degree in Marketing or a relevant field
- Minimum of 3 years experience

Specialist knowledge:
- HTML
- Flash
- Email
- SEO
- CRM
- Data Management

Soft Skills and Personality traits:
- Analytical
- Business Acumen
- Independence
- Proactive
- Management
- Communications (verbal and written)
- Customer Service
- Flexibility
- Leadership
- Vendor Management

* Fluency in English is a must, Arabic would be an advantage

About the Company

Al Mana is one of the largest and most diversified groups in the region, operating over 55 companies in 8 countries and employing over 3500 personnel. Industries that we operate in include automotive distribution and services, real estate and investments, retail and luxury fashion, F&B, engineering, technology, media and entertainment. The group covers most areas of retail including luxury goods, beauty, fashion, home interiors, watches and jewellery. Operating over 300 outlets, Al Mana represents some of the largest and most successful brands in the world.