Director of Sales

Job description / Role

Key Responsibilities:

- Direct and manage all group, transient, and sales activities to maximize revenue for the area hotels within their scope of responsibility
- Prepare, implement and compile data for the strategic sales plan, monthly/annual SMART goals, annual goals, sales and marketing budget, forecasts and other reports as directed/required
- Develop rates, group ceilings and deployment strategies through review of competitive data, demand analysis and mix management
- Recruit, direct, manage, train and counsel sales employee
- Oversee departmental matters including all aspects of the terms and conditions of employment as they relate to federal, state and local employment and civil rights laws
- Lead, direct and participate in sales presentations, and client meetings
- Conduct and attend daily business review meetings, weekly strategic sales meetings, management meetings and other meetings as required/ requested
- Manage and direct all advertising, public relations and promotional activities with corporate marketing team
- Represent the hotel in the community and industry organizations and events when applicable
- Supervise, administer and ensure timely completion of all activities of the Sales and Revenue Departments
- Develop a full working knowledge of the operations of the hotel, including Food and Beverage, Guest Services, Front Office and Housekeeping
- Develop a complete knowledge of company sales policies and SOP's, and ensure knowledge of and adherence to those policies by the sales team
- Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies
- Meet or exceed established goals
- Operate the Sales Department within established sales expense budget
- Initiate and follow up on sales leads
- Monitor production of all top accounts and evaluate trends within said market; ensure sales employee is held accountable for those accounts within their respective territories
- Coordinate all non-group transient sales and catering solicitations to maximize market mix
- Administer training in the Sales and Revenue departments
- Assist in the preparation of required reports in a timely manner
- Conduct weekly sales meetings and daily line ups
- Conduct regular business review meetings with Sales and Catering, operations employee and General Manager
- Be familiar with sales policies and selling techniques with an emphasis on maximizing occupancy, Average Daily Rate (ADR) and Food & Beverage revenue
- Conduct all Sales Team performance reviews
- Motivate, coach, counsel and discipline all Sales and Catering department personnel aligned with policies and code of conduct
- Review meeting planner evaluations as received to ensure that any problems are rectified
- Conduct a professional, thorough site inspection of the hotel with clients, exhibiting key features and benefits of the property, and ensure that all Sales Managers conduct thorough site inspections
- Develop strategies to increase and maximize market share from competitors.

Requirements

- Bachelor's Degree in Tourism / Hospitality Management
- Proficient in MS Excel, Word, & PowerPoint
- Minimum 5 years of Sales management experience or at least 2 years of experience in a similar capacity.
- Having substantial expertise in the leisure sector and a profound understanding of the corporate market.
- Experience in the GCC is preferred
- Excellent reading, writing and oral proficiency in English language

About the Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels'​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.