Marketing Manager - IKEA

Job description / Role

Marketing Manager - IKEA - Doha Festival City - Doha, Qatar

You will support the store’s commercial objectives (Vitality Calendar) through the effective planning and implementation of specific marketing initiatives within the store’s primary marketing area (PMA) in coordination with the Marketing team – Service Office, as well as developing and implementing any Local marketing activities in support to drive footfall and repeat visitation to the store.

You will be the Owner of the IKEA FAMILY program and family section with support of Sales, Communication & Interior Design and Logistics to drive enrolment and ensure customers’ loyalty. You will act as the in-store main point of contact for in store survey and research either as part of a national or local initiative.

IKEA Store assignment:
- Coordinate and liaise with the Marketing team in Service Office for supporting national marketing initiatives (e.g.: catalogue & catalogue distribution, promotions on local web pages, soft toy campaign and other offline initiatives) for driving traffic and supporting the Vitality calendar.
- Optimize sales by executing any local marketing initiatives to drive traffic.
- Support, create and contribute the vitality calendar by coordinating with the Marketing team – SO to execute details of national marketing initiatives.
- Partner with other store management team and organize general meetings, activities linked to the launch of business plans, seasonal parties and other events.
- Obtain relevant product and service information from the various departments and communicate it to the store’s co-workers, allowing them to communicate to our customers in an accurate and timely manner.
- Develop, identify, utilize and update communication channels for delivering key messages (i.e. Intranet, monthly store newsletter, etc.).
- Manage local CSR initiatives and support the development and implementation of local sustainability and corporate social responsibility plans and activities for your store and within your local community.
- Act as the local market ‘specialist’ understanding customers by utilising key data sources, including Brand Capital, ICSS, and IKEA FAMILY, sharing this information to assist with store decision making and recommendations.
- Coordinate with the Research function in SO as well as managing any local driven research.
- Prepare post-campaign reports for local market campaigns, drawing conclusions and providing future recommendations.
- Undertake any additional activities as directed by the Local Store Manager.
- Responsible to perform Duty Manager tasks on weekends as per the schedule provided (morning or evening).
- Able to work on weekends.

IKEA FAMILY assignment:
- Responsible of the IKEA FAMILY program as a marketing activity as well as a commercial activity.
- Work closely with other store functions (e.g.: commercial team) to ensure we communicate the IKEA FAMILY strategy, concept and benefits and that all IKEA FAMILY offers are available and visible throughout the store, presented & communicated in the best possible way:
- Offers on Products
- IKEA FAMILY shop is in shape as new at all time.
- Offers on Services
- Offers on IFB
- Inspirational activities, such as seminars.
- Work with other store functions and IKEA FAMILY country manager to plan and implement local commercial activities and seminars, to drive customer traffic to the store and to ensure the vitality of the program.
- Ensuring internal awareness in store and the impact of the IKEA FAMILY membership has on our long-term growth and profitability.
- Ensuring that the IKEA FAMILY offers from external partners are communicated as additional benefits to our members.
- Work with IKEA FAMILY country manager to effectively use the IKEA FAMILY membership data for local initiatives.
- Always look at the store through the eyes of our customers finding ways to drive membership recruitment and inspire our co-workers to do the same.
- Develop local/store additional offers based on the local market needs.
- Achieve the agreed goals and Key Performance Indicators (KPIs).

Requirements

- Strategic Planning and Analytical Skills
- Problem Solving Skills
- Good Business acumen
- Demonstrate service minded and customer-oriented attitude.
- Experience of setting and implementing action plans, budgets and following up on goals
- Ability to prioritize and organize own work in order to make the most efficient use of time available
- Ability to foster collaborative relationships with different target groups (co-workers, store’s management team) resulting in the establishment of strong communication networks.
- Excellent verbal and written communication skills to engage a receiver by creating a passion for your plans
- Self-reliant and motivated with proven ability to work as part of a larger team

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.