Job description / Role
• Execute annual marketing plan for each business unit in line with the business plan including the promotional activities, ATL/BTL activities, customer management etc.
• Participate in recommending and executing effective media that produce strong presence of our brands and leverage the image.
• Briefing agencies on various projects and explain the company’s main objectives from advertisement.
• Initiate cross-promotion with strategic partners as well as major brands in the industry, that help us further developing our brand awareness in the market and reduce spending.
• Follow up on marketing tactics to help deliver the desired results & building top of mind awareness of Al Jassim brands.
• Monitor, evaluate and report sales activities and performance in general and for specific promotions.
• Confirm the best use and right place for POP materials.
• Conduct regular meetings with managers and crew, to align/share promotions mechanics/marketing initiatives and tactics for better delivery and achieving desired results.
• Produce media analysis report and collecting different supplier information to assure best rates and quality.
• Produce the customer survey/reports/ to insure customer’s satisfaction – Mystery Shopper
• Communicate promotions/campaigns and tactics well in advance with the operation and supply chain team to ensure sufficient stocks at all time.
• Produce various kinds of marketing reports as required for the business that help in monitoring the business performance.
• Engaged in PR functions that enable organization to promote its brands & get publicity mileage.
• Ensure following policies, procedures& processes necessary to run the department efficiently.
• Providing marketing services to the businesses we operate that includes, Burger King, Applebee’s Café, Vergnano, Quzinos, Dukkan Shawerma & Falafel, Real Estate and other department subject to addition of new brands, concepts, divisions and companies that the Organization may start/initiate
• Follow up in digital and social media and report periodically on performance and updates required.
• Execute researches focusing on market base, our share, competitor’s activities, pricing, and other domain areas as required by the businesses.
• Maintain healthy business relations with internal customers (HODs, operations, staff etc.) & external customers (media, business partners, advertising agencies, related govt. authorities, suppliers & principals etc.)
• Executing internal communication Newsletter and responsible for updating websites.
• With Bachelor's degree and have a minimum 6 years of experience in marketing and branding in F&B industry.
• Excellent communication skills in Arabic & English is a must.
• Good analytical and decision-making skills
• Possess excellent interpersonal skills, customer service skills, negotiation skills, marketing skills and leadership skills.
• Implement creative marketing techniques and concepts to increase the profit margins for the organization
About the Company
Founded by Sheikh Khalid Bin Jassim Al Thani, the company was established in 1993 with its headquarters set up in the State of Qatar.
Al Jassim Group is a diversified business group with its interest ranging through Real Estate, Quality Service Restaurants (QSR), Boutique Café and Fast Moving Consumers Goods (FMCG) with focus, commitment and anticipation of market trends driven together to obtain state-of-the-art projects that add value to all stakeholders in Qatari market.
The company’s Real Estate portfolio includes management and development of a large and aggressive self-owned and leased property portfolio, whereas QSR represents big names such as Burger King, Applebee’s, Café Vergnano, Quiznos Sub, Dukkan Falafel; while the FMCG represents Surgiva Mineral water, Harrison Sauce Products, Quely and lot more.
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