Area Manager

Job description / Role

Job Purpose:

To strategize, grow and manage the commercial requirements across the assigned territory ensuring successful performance in sales and operations. Develops, executes action plans and working procedures, monitors performance of staff and systems, identifies and resolves problems; drives the teams to achieve objectives by maximizing sales and enhancing profitability and brand’s visibility ensuring productivity is in line with set measures and company’s adopted policies and procedures.

Key Result Responsibilities

- Translates strategic goals into business plans to achieve required targeted growth in sales and profit; identifies/optimizes expansion and new business and promotional opportunities and services
- Suggests new destinations within the assigned area/ territory based on business and commercial analysis and due diligence along with the Regional Manager
- Analyzes factors like previous sales, market conditions, and customer needs affecting market trends to make suggestions for business plans; provides proper commercial feedback and recommendations to the RM identifying areas of opportunities/concerns and takes corrective actions accordingly
- Works closely with the RM to negotiate and acquire traffic rights and airport slots within assigned geographical area/territory
- Leads all sales team to identify opportunities for sales, new markets and agents based on market needs and conditions measured to Air Arabia products and services; translates input received from sales teams into recommendations and proposals based on cost/benefit analysis
- Identifies/drives sales target scales, objectives and performance parameters of the business development and sales teams in the assigned area; influences and supports the sales managers in providing realistic input into the element of the annual budget and achieving targets accordingly
- Constantly reviews financial data to evaluate performance, identify shortages and determine root causes, recommend changes to RM or Head of Sales, and implement corrective measures
- Cooperates with other divisions to obtain their support when managing the sales and revenue targets as per set KPIs utilizing different channels in the corresponding geographical area/territory: Call Center, Online and website, Sales Shops, GSAs and travel agents

Requirements

- 10+ Years of extensive commercial experience, 3 of which in a leading role in Aviation Industry, relevant experience in the assigned territory is a must.
- Bachelor Degree in Business Management, Commerce or equivalent.
- Additional qualification: Financing/Project Management/IT/MIS/IATA/ICAO is a plus.
- Proficient in Microsoft Office (Advanced Excel)- Internet, LinkedIn, and Web Search.
- Excellent written and verbal communication, business writing, presentations, and reporting skills etc.
- Fluent in English Language

About the Company

Air Arabia (PJSC), listed on the Dubai Financial Market, is the Middle East and North Africa's first and leading low-cost carrier flying to over 100 destinations across the world. Air Arabia was the first airline to introduce the low-cost carrier concept in the region and is on a mission to serve all Arab countries and beyond, constantly undergoing aggressive route expansion, taking advantage of its ideally located hubs in the United Arab Emirates, Morocco, Egypt and Jordan. Over the past thirteen years, Air Arabia, through continuous market research and customer feedback, provides a range of value added services to millions of passengers who chose to fly with Air Arabia's fleet of A320 aircraft. The airline commenced operations in October 2003 and achieved financial break-even from its very first year of services and has been profitable ever since.