Brand Experience Manager

Job description / Role

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group's entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role:
The purpose of this role is to strengthen and enhance the physical and digital presence of Al-Futtaim company brands through energizing and engaging content and experiences across all touch points including social media, physically owned network of sales and aftersales, experience spaces such as events/ exhibitions /malls and sponsored programs where the brand is presented. This role has the responsibility to ensure the success of customer lifecycle management by developing customer experience insights and implementing initiatives in helping the business increase the overall satisfaction scores and value for the customers.

What you will do:

Brand Experience and Activation
- Plan and implement the annual activation and sponsorship calendar with an aim to increase high quality and engaging presence across all active markets with a key focus on generating additional sales, awareness and aftersales leads as well as improving brand perception through innovative collaborations.
- Work collaboratively across brands' senior marketing managers and become their inhouse event agency to plan all product launches and events as per the brand standards and customer journey including all internal events and initiatives around electrification.

Become a key influencing company in the Brand category:
- Ensure that all projects are delivered on-time, within scope and within budget
- Developing project scopes and objectives, involving all relevant stakeholders, and ensuring technical feasibility
- Establish and maintain relationships with third parties/vendors engage with a new segment of audience and develop future brand lovers.
- Working with the Al-Futtaim brand company customer experience team ensure smooth customer experience in all facilities, which aligns with business actions with each step of the customer's purchase consideration and ownership experience. Work together with internal and external partners to conduct mystery shopping across all locations and work on action plans based on the results.
- Successful implementation of the Brand standards:
- Be the brand experience connection between all locations and the marketing team ensuring monthly visits across all, following a schedule that allows learning and improvement of each site.

Requirements

Required skills to be successful:
- Cross country experience of organizing high profile events with +200 attendees.
- Ability to assess vendors proposals with insights into the cost structure and requirements.
- Technical knowledge of all intricate details related to an event preparation.
- Exceptional coordination of a large pool of different stakeholders for an event execution.

About the Team:
This role will be reporting directly to the Head of Marketing.

What equips you for the role:
- Bachelor's Degree or equivalent.
- Must have a Driver's License
- Must be willing to travel across KSA on a regular basis
- 5-6 years' experience in a brand and marketing environment.
- Experience implementing brand-led projects is desirable
- Ability to interpret data and understand analytic outputs
- Experience in planning customer journeys from digital to physical
- Project management and timely deliverables
- Ability to clearly communicate to a range of stakeholders from senior managers to frontline associates.
- Creative with ideas and problem solving
- Process and results oriented
- Persistence to help improve customer experience
- Ability to manage a team.

About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world's most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM as well as EV brands

We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences. We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.

What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.