Brand Manager

Propel Consult

Dammam, Saudi Arabia

Posted
Ref: LP127-2205

Job description / Role

Employment: Full Time

Company
Distinguished by its unique design and high quality diamonds, this leading national jeweler was established over sixty years ago and specializes in high-end jewelry. The jeweler also partners with many international designers to offer a wide range of elegant designs for their clientele.

They are currently looking for a Brand Manager to be based in Dammam, Saudi Arabia.

Main Duties & Responsibilities:
• Develop business, brand, and channel road maps for brand innovation and growth
• Drives seasonal creative briefs, ensuring appropriate translation of brand strategy
• Oversee approved brand images and brand decks to internal and external partners
• Analyze brand positioning and consumer insights
• Shape and communicate our vision and mission
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics

Requirements

Qualification & Requirements:
• Candidate must have Jewelry experience
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Must possess confidence, good judgment, energy and the right personality to work in a challenging environment
• Curious mind, creative and strategic thinker

About the Company

Propel Consult delivers a service in step with the needs of both our client companies and candidates. Our ability to add value to all levels of recruitment stems from our wholehearted belief in providing a professional service to both parties. We have built relationships with many leading indigenous and mulitnational organisations throughout the Middle East and internationally in countries such as UAE, Qatar, Saudi Arabia, Oman, Bahrain, Kuwait, Egypt and many more. Concentrating our resources has created 5 distinct specialist divisions:

  • Banking & Finance
  • Human Resources
  • Oil & Gas
  • Construction
  • Architecture & Engineering

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