Posted
Ref: SP863-167
Job description / Role
TikTok is the leading destination for short-form mobile video with millions of loyal users globally. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, Tokyo and Sydney. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us. The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users. We are looking for passionate and talented people to join the LIVE Operations team and support in our mission to inspire creativity and bring joy.
Responsibilities:
1. Market Research:
• Conduct in-depth research on the Saudi LIVE landscape, understanding trends, user and creators' behavior, and cultural nuances and share them with the team.
• Identify and monitor key competitors' campaigns and market opportunities for TikTok LIVE.
2. Campaign Ideation:
• Develop creative and locally relevant campaign concepts for TikTok LIVE that resonate with Saudi creators and users alike.
• Collaborate with cross-functional teams to magnify the impact of our campaigns and align with overall company goals.
3. Content Creation and Curation:
• Work closely with creator managers, agency managers, and content creators to develop engaging and culturally sensitive content for TikTok LIVE.
• Curate content to enhance the authenticity and appeal of online and offline content campaigns.
4. Campaign Execution:
• Plan, coordinate, and execute TikTok LIVE campaigns from start to finish, ensuring all elements align with the brand and resonate with the target audience.
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.
5. Collaboration and Partnerships:
• Build and maintain relationships with TikTok LIVE creators and other relevant partners in the Saudi market.
• Negotiate and manage partnerships to maximize campaign reach and impact.
6. Brand and Community Building:
• Develop and execute strategies to build and strengthen the TikTok LIVE brand reputation in Saudi Arabia.
• Foster a sense of community among TikTok LIVE creators and users by encouraging user engagement and interaction through campaigns and events.
Requirements
Qualifications
• Bachelor's degree in Marketing, Business, or a related field.
• Fluent in Arabic and English.
• 5+ years proven experience in digital marketing, with a preferred focus on live streaming.
• In-depth knowledge of the Saudi market and cultural nuances.
• Strong creative and strategic thinking abilities.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a cross-functional team environment.
• Familiarity with analytics tools for campaign performance measurement. Preferred Skills:
• Previous experience working on TikTok LIVE campaigns or similar platforms.
• Understanding of social media trends and emerging platforms.
• Demonstrated success in building and maintaining relationships with content creators.
• Project Management skills to plan and deliver content events across multi-stakeholders.
About the Company
TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.