Digital Marketing Manager

A Leading Trading Company In Saudi Arabia

Saudi Arabia

Ref: QP730-13

Job description / Role

Employment: Full Time

Job Brief

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities

- Leading all of the Digital Marketing Department activity.
- Developing, improving and mentoring the skills of the people within the team.
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

Skills:

- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing (5 years minimum of experience)
- Demonstrable experience leading and managing SEO/SEM, PPC, marketing database, email, graphic design, content writing, social media, video editing, web developing and display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels