Digital Marketing Manager

Job description / Role

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group's entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role:
- Responsible for developing, maintaining, and executing digital campaigns/ offers to maximise enquiries, sales, retention, and loyalty for a new electric mobility brand
- Become a subject matter expert to support Digital Marketing activities; with focus on improving performance marketing effectiveness, enhancing customer engagement, increasing opportunities, improving retention, and promoting Loyalty.
- Handle the digital campaign launching process from briefing agencies to reviewing media plans and execution on timely basis.

What you will do:

Digital Marketing - Brand support
- To support the brand in their own organic and paid media development.
- To assist in driving digital marketing best practice within the organisation.
- Uphold divisional policies and standards, ensuring alignment to group strategy.
- To manage the use of digital media to support the company's product strategy.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.

Digital Media & Advertising
- Responsible for Tagging, Tracking and Optimization the divisions online Media / Advertising for all brands.
- Act as the main point of contact for all automotive media relations with a focus on increasing media efficiencies and driving divisional wide best practice.
- Manage end-to-end optimization testing process, including prioritization, requirements gathering, implementation, measurement, and next-step recommendations.
- Support in end-to-end optimization testing process, including prioritization, requirements gathering, implementation, measurement, and next-step recommendations

Digital Campaign Planning, Analysis & Execution
- Assist in briefing the media agencies of any new campaigns once requested from any of the brands and in line with the marketing calendar.
- Follow up on the media plans and assist in optimizing the media plans
- Follow up on the campaigns go-live dates and make sure all campaigns are timely launched.
- Analysis campaign outcomes in detail, using a variety of proprietary software applications.
- Responsible for conceptualizing and managing a diverse range of customer retention campaigns and initiatives. This includes idea generation and exploration, preparing and presenting proposals, overseeing the creative and production processes and championing successful execution.
- Draw insights and present results clearly to facilitate sound decision making on next steps.

Required skills to be successful:
- Managed a multi-million-dollar budget and country wide campaigns.
- Experience in managing media agencies and working with big publishers (META, Google, etc.)
- Deep understanding of the media scene and top preforming platforms in KSA.
- Ability to independently setup media plans and execute the same within the digital space.

About the Team:
This role will be reporting directly to the Head of Marketing.

What equips you for the role:
- Education: Bachelor's in Marketing, Digital marketing or Communications, Analytics
- Expert knowledge of Digital Marketing practices (including Digital Media), and thorough knowledge of Web Analytics, CRM and CX.
- Minimum Experience and Knowledge: Minimum of 8 yrs. Digital Marketing experience (Automotive Marketing experience is not essential).

Requirements

Job-Specific/Technical Skills required to complete the tasks:
- Strong knowledge in Digital Marketing Campaigns, SEO/SEM, Display and Advertising.
- Experience in marketing cloud software and Digital Analytics Tools
- Experience in using a variety of CMS and social media platforms and tools
- Experience in creating cross channel digital campaigns.
- Strong communication skills in English & Arabic.
- Analytical and problem-solving skills
- Ability to self-manage and self-motivate.

About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.

Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world's most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM as well as EV brands.

We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences. We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.

What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.