Director of Sales and Marketing

Job description / Role

Director of Sales and Marketing
Through your passion and motivation, you sell memorable experience to guests who stay in your property. You are professional and knowledgeable about your property, and you build strong relationships and create bond with your guests.

What's in it for you:

- Employee benefit card offering discounted rates in Accor worldwide
- Learning programs through our Academies
- Opportunity to develop your talent and grow within your property and across the world!
- Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21

What you will be doing:

- Supervises preparations and definition of the marketing plan and manual for the department and participates in setting up the marketing policies, procedures and objectives.
- Determines the corporate/travel trade marketing and sales strategy related to pricing and promoting to meet the objectives outlined in the marketing plan.
- Handles budgets for miscellaneous sales activities and promotions.
- Follows the sales and marketing results (accounts' room night productivity, revenue, etc.) and proposes corrective actions if needed.
- Maintains and maximizes the utilization of all automated sales and reservations systems involved with group business.
- Maintains permanent files for all corporate, group and travel trade accounts with strong room/night potential.
- Supervises the existence of an efficient follow-up on all leads to maintain a good relationship and generates group/individual leads for the hotel.
- Maintains and improves the efficiency of reservation centers, to ensure that information in reservation system's database is updated. Coordinates such insertions to be realized correctly with reservations manager.
- Through various tools (e.g. media, social events, gatherings with competition etc.), explores economical data, new developments in certain companies' structures, new assignments, industrial complexes, new business centers, new projects which all could be of interest and benefit of the hotel and distributes this information to relevant staff.
- Keeps close follow up on developments of the competitor hotels (occupancy, structural alterations, renovation, special campaigns, rate promotions, marketing efforts, theme events
- etc.). Also explores and compares corporate traffic amongst the competition.
- Proposes ideas for promotional materials to be distributed during sales calls, international trade shows and for other promotional activities.
- Sets up the corporate rates for local/international companies/travel trade accounts as well as other commercial accounts.
- Supervises (and handles when necessary) the group and individual reservation requests. Follows-up the progress of the booked business
- Collaborates with all local and overseas customers, make personal calls to accounts and traces potential customers.
- Maintains a fair account distribution amongst the sales employees who will be responsible to manage (visit, handling complaints, update information and follow up) their own account group.
- Updates customers with the latest development of the hotel and informs hotel management of all changes in the customer profile.
- Proposes and coordinates the promotional activities undertaken by sales department and/or F&B.
- Supervises the coordination with the other department heads to ensure quality of guest / group satisfaction
- Projects and prepares the participation procedure for domestic or international trade shows, fairs, exhibitions, workshops, Roadshows, sales blitzes etc. and participates in such professional business related events.

Requirements

Your experience and skills include:

- Diploma/ Bachelor Degree in Business Administration
- A minimum of 10 years sales and marketing experience in the luxury hotels.
- Ability to focus attention on guest needs, remaining calm and courteous at all times
- Highly responsible & reliable
- Excellent communication skills, both written and verbal required
- Strong interpersonal and problem solving abilities

Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.

Do what you love, care for the world, dare to challenge the status quo!

About the Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels'​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.