Group Director of Digital Marketing

Job description / Role

The Group Director of Digital Marketing will take the lead in developing successful, long-term digital marketing strategies for our hotels.

As a Group Director of Digital Marketing, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

Hotel Overview:The group position oversees the three brand hotels in the Holy City of Makkah including: Raffles Makkah Palace, Swissotel Makkah, Swissotel Al Maqam and the iconic Makkah Clock Royal Tower, A Fairmont Hotel. This trilogy of brands anchors the Abraj Al Bait Complex, adjacent to the Masjid al Haram, which houses the Kaaba, the holiest site in Islam.

Summary of Responsibilities:
Reporting to Group Director of Sales & Marketing with dotted line to Regional Director of Digital Marketing, responsibilities and essential job functions include but are not limited to the following:

Develop and execute annual Digital Marketing plan including:
- Online distribution management
- Database acquisition and communication
- Search engines’ optimization / marketing activities
- Social media
- Online advertising
- Mobile marketing
- Tracking, analysis and control
- Preserve brand standards and price consistency across all online distribution channels.
- Gather and analyze intelligence on markets' threats and opportunities.
- Manage various digital tools. For example: eCRM (Customer Relationship Management), websites' CMSs (Content Management System), Social Media Management Platform etc.
- Build a destination-focused web strategy.
- Manage strategic alliances with online travel agencies.
- Stimulate support and development of the online strategy within the hotel.

Requirements

Qualifications:
- The digital Marketing colleague should have 7-10 years of experience in digital marketing, preferable in the hospitality field.

Skills/Experience.
- Strategic thinker and decision maker.
- Passionate about the digital world, self-starter and fast learner.
- Ability to manage multiple projects simultaneously.
- Adequate leadership skills to manage a small team.
- Familiarity with Content Management systems.
- Basic html knowledge an asset.
- Comfortable working with photo-editing software; Photoshop for example.
- Familiarity with Google Analytics or other web analytics tools and metrics.
- Past experience purchasing online display advertising and coordinating online campaigns.
- Knowledge of search engine optimization practices also an asset

Visa Requirements:
Candidate selection will be based on visa availability at Makkah Clock Royal Tower, A Fairmont Hotel. We will assist successful applicants with the visa process and provide flights and accommodation

Living & Working at Fairmont Makkah: Satisfying our Guests is important to us, and we extend these values to our colleagues as well. We offer competitive salaries, top market service charge, gratuities, quality medical benefits and furnished accommodation. It is important to note that there are currently no income taxes in the Saudi Arabia! Makkah Clock Royal Tower-A Fairmont Hotel offers you an unparalleled opportunity to provide top-tier hospitality and spiritual service to visitors of the holiest city in the world for Muslims. Ahlan Wa Sahlan, Welcome to Makkah

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ABOUT FAIRMONT HOTELS & RESORTS

At Fairmont Hotels & Resorts we offer our guests the finest hospitality experience in each of our destinations. And we know that, to offer our guests the best, we first need to offer our employees the best. That’s why you'll find exceptional work opportunities throughout North America and the Caribbean, Europe and Africa, the Middle East and Asia Pacific as well as industry-leading training, career development, recognition and rewards. Fairmont Hotels & Resorts is a celebrated collection of hotels that includes landmark locations like London’s The Savoy, New York’s The Plaza, and Shanghai’s Fairmont Peace Hotel. Our teams are guided by values of Respect, Integrity, Teamwork and Empowerment; we employ the highest ethical and quality standards, treating all colleagues with fairness and dignity. A community and environmental leader, Fairmont is also regarded for its responsible tourism practices and award-winning Green Partnership program. An exciting future awaits!

About the Company

We are thrilled to embark on an exciting new chapter as Fairmont Hotels & Resorts, and our unrivaled collection of iconic hotels including Fairmont San Francisco, Fairmont The Norfolk, Nairobi, Fairmont Banff Springs, London's The Savoy and the Fairmont Peace Hotel in Shanghai, join AccorHotels Group, one of the world's largest global hotel companies. Together, as a global community of hospitality leaders, we remain committed to cultivating a culture in which our colleagues are encouraged to realize their full potential through rewarding experiences and development opportunities. This exciting growth translates into opportunities, not just to better meet the needs of our guests, but opportunities for you to grow your career within our incredible brands around the world!

With our distinctive hotels around the world - and more in development - our global hospitality brand is renowned for its warm, engaging service and unique, culturally rich experiences. Located in some of the world's most unforgettable destinations, Fairmont's unrivalled collection reflects a sense of heritage, sophistication, and social importance. We are also committed to responsible tourism and are an industry leader in sustainable hotel management with our award-winning Green Partnership Program.

We have a 100 year tradition of delivering excellent service in some of the most iconic properties in the world. Our focus on service begins with selecting talented individuals who embody our Brand Promise: Turning moments into memories for our guests