Influencer Marketing Executive

Chalhoub Group

Riyadh, Saudi Arabia

Posted
Ref: GP285-2627

Job description / Role

Employment: Full Time

Who we are

We are a leading partner for luxury across the Middle East. With more than 600 stores, 300 brands and over 65 years of experience in the region, we have become a major player in the beauty, fashion and gift sectors, by offering service excellence to our partners and delighting all our customers. We are moving fast from a traditional distributor and retailer for luxury in the Middle East, to a hybrid retailer bringing luxury experiences to the fingertips of customers everywhere.

To fuel the next stage of our growth we are looking to build a world class team. From physical retail through to supply chain and customer loyalty, we aim to use technology and data to continuously improve every aspect of our operations. We are looking for top talent to join us on this journey of exploring new horizons together.

What you will be doing

- Ghawali brand is looking for someone who can Co-create the influencer strategy with the marketing team for all animations, activities and brand equity building exercises
- Build the VIP/Clientelling strategy for Ghawali and drive the activities throughout the year. Link activities with the overall marketing plan
- Assemble a squad of influencers / KOL / Creatives across the GCC
- Utilize key members of influencer squad for gifting and to build association with brands
- Define and decide the key influencers / KOL to collaborate (paid/non-paid) with for launches, key activities
- In charge of driving the influencer CYOS invitation and implementation across all markets
- In charge of executing the strategies for VIP clientelling
- Build the strategy for reaching out to governmental and business entities and to share contacts
- Drive the affiliate program by reaching out to the right influencers and to maintain relationship while tracking their success rate and recurrent update to the program
- Work with marketing team to define the influencers to invite to each event/activity
- Drive and in charge of VIP clientelling events
- Support marketing team with receiving content from Influencers
- Share feedback and support the marketing team in terms of content creation, social media strategies and coordinate for coverage for influencers content / VIP / influencers events
- Support in terms of feedback in creative sessions and link brand with creative community people for a collaborative effort

Requirements

What we can offer you

- With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.