Job closed
Ref: NP316-516
Job description / Role
Corporate Branding & Marketing:
• Assesses the various organizational operating parameters to develop a strategic marketing / branding / communications plan in order to assist the organization in achieving its organizational goals and targets.
• Provides strategic direction and leads the development (or updation) and articulation of corporate brand by identifying and articulating the desired brand elements / attributes.
• Provides strategic directions, owns and leads the development of a consolidated corporate branding plan.
• Oversees the identification of requisite marketing initiatives in order to drive the overall corporate brand; and assists with LoB specific marketing initiatives (as and when assistance is required)
• Ensures the development of overall branding, marketing and communication guidelines / manuals etc. to be followed by LoBs
• Provides direction and assists in developing LoB specific guidelines in line with the overall guidelines.
• Ensures that concerned LoB / Departments adhere to applicable corporate marketing & communication guidelines.
• Ensures that all critical internal and external communications (including content review) are aligned with the overall guidelines
• Ensures that applicable best and leading practices are adopted across the organization.
• Oversees all marketing & communications related agency / vendor management (acts as the centralized control entity) while ensuring the development and operationalization of guidelines and procedures for agency / vendor usage corresponding for marketing & communication.
CRM & Marketing Research:
• Leads the development of the center / function for strategic intelligence (marketing & communications related) and marketing excellence.
• Leads the creation of a company-wide CRM by driving collection and consolidation of customer data from Hospitality, Property/Realty, Call Center Data mining etc.)
• Provides direction with regards to the analysis of the data, generates consumer insights for enabling cross sell across LoBs and incorporates findings into synergy initiatives
• Identifies key aspects from CRM analysis to develop and implement customer experience enhancement initiatives across the Company
• Shares LoB specific CRM insights and provides guidance in articulating asset-specific marketing programs
• Monitors the impact of critical corporate communication initiatives / campaigns, feedback on the corporate brand perception/image, effectiveness of corporate public relations, social initiatives.
Requirements
• Saudi National
• 10+ years of Marketing experience, preferably in the Real Estate industry, with a minimum of 5 years in marketing development.
• Bachelor's degree in Business Administration preferred
• Proven success in managing CRM development projects for leading companies in KSA
• Fluent in English and French is a plus
About the Company
Robert Walters is one of the world's largest specialist professional recruitment consultancies with 53 offices spanning 24 countries.
We've helped thousands of professionals find permanent, contract and interim roles with leading global corporations, small to medium sized companies and innovative start ups. Our specialist recruitment focus includes: accountancy and finance, banking, engineering, operations, legal, IT, sales, marketing, procurement & logistics, HR and support/administration.