Marketing Manager

Job description / Role

Marketing and Strategic Operations
- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers
- Participate with Brand/ Product Managers and/or the Division Manager in setting up the yearly plan suitable for the market and as per the brands guidelines
- Participate with the Division manager in strategic meeting with suppliers, regional teams…to negotiate commercial conditions (margin, animations, exclusivity…)
- Negotiate targets, locations and brand support with key suppliers
- Recommend marketing mix for existing shops and new openings and ensure smooth implementation once approved
- Oversee all promotions and advertisements activities to ensure alignment with set objectives
- Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors
- Monitor the market trends, identify new target markets and determine potential positioning
- Compile lists describing product or service offerings.

Financials
- Assist the Division Manager in defining the yearly strategic plan for the network and in preparing the yearly budgets and forecasted sales
- Manage the yearly marketing budget and monitor all expenses are within the budget limit
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Prudently manage the organization's resources within budget guidelines
- Provide prompt, thorough, and accurate information to keep management appropriately informed of the organization’s financial position
- Initiate market research studies, benchmarks and surveys and analyze their findings
- Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends
- Follow up on Receivables and Payments.

Reporting
- Follow up on sales reports and use information to take action when necessary
- Record, monitor and analyze market trends, competitor activities and provides suggested action plans
- Provide The Division manager with quantitative and qualitative reports using data from market studies.

General Operations
- Coordinate with suppliers, contractors, logistics, marketing and merchandizing with regards to new openings, closing or renovation operations
- Maintain smooth relationship with the suppliers and business partners.

Man Management
- Make recommendations on hiring, termination, promotion and discipline as required
- Manage, engage and guide the team reporting to him/her
- Conduct the appraisal and assessment of own team members
- Set the objectives and budgets for own team members and ensure their accomplishment
- Responsible for coaching and training own team members, and formalise and follow up on each team member’s Individual Development Plan, in coordination with the employee and HR
- Ensure identification and proper development and recognition of Talents within his/her unit.

Requirements

The drive to identify and seize commercial opportunities
- Demonstrates strong knowledge of the market and the competition
- Takes ruthless measures to open up a commercial opportunity
- Takes a number of rapid steps to drive commercial growth
- Proposes innovative commercial deals to potential customers, suppliers, and business partners

The ability to persuade, generate interest and enhance demand for the organization’s products and services
- Uses strategic thinking in analyzing and evaluating information to develop marketing plans and communication materials
- Applies market research in the development of a long term framework to accomplish company’s goals
- Understands and applies operational and strategic planning to establish marketing goals and programs
- Identifies and evaluates opportunities, conducts market segmentation analysis, target market selection and uses marketing mix planning
- Identifies costs, risks and benefits associated with the marketing strategies

The ability to use computer software and applications
- Coaches colleagues in the use of software
- Has an expert knowledge of core computer software packages and applications used

The ability to communicate and deliver thoughts and ideas effectively, using a variety of tools and mediums
- Easily adapts content and style to his or her audience
- Transitions skillfully within the presentation, using an appropriate blend of significant details and anecdotal discourse
- Articulately responds to unrehearsed comments and questions

The ability to demonstrate and apply professional/ technical expertise/ knowledge for the role or position

Expert knowledge and skill in Category Management:
- Possesses expert knowledge of advanced concepts in primary discipline, a broad knowledge of related disciplines, as well as an in-depth knowledge of relevant organizational policies and procedures
- Applies knowledge to support the division objectives and to further the mandate of the organization
- Applies a broad knowledge of best management practices; defines objectives and work flows, positions reporting relationships in such a way as to obtain optimum effectiveness for the division
- Keeps abreast of new developments in area of professional discipline and job knowledge and seeks to develop him/herself personally
- Demonstrates expert knowledge of the current admin guidelines, HR and project management tools and manages the use of these regularly in work assignments

Demonstrate in-depth knowledge of:
- Formulating, directing and coordinating marketing activities and policies
- Identifying, developing, and evaluating marketing strategy
- Forecasting and tracking marketing trends, analyzing collected data
- Conduct research on consumer opinions and marketing strategies
- Principles of marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

- Arabic Native
- English Fluent
- French Preferable
- Female Saudi National

About the Company

We recruit the very best talent for middle management positions across a range of functions and sectors. Think you've heard all that before? Read on.

We're here to make recruitment better. Better for our clients, our candidates and our own recruitment professionals.

We build relationships, not databases, and add real value that helps organisations and individuals grow. We are a team of functional and sector specialists delivering a genuinely consultative service that is underpinned by the depth of both our market knowledge and the client & candidate networks we have built.

Our clients love it. And as a result, we are one of the fastest-growing professional recruitment groups on the planet. Whether you're hiring or changing jobs yourself, you can't afford to get it wrong.

Argyll Scott will ensure you get it right.