Marketing Manager

Job description / Role

Marketing Manager - Saudi Nationals
Location: Jeddah

Job Purpose:

Define, implement and coordinate a marketing and communication strategy that takes into account the particular characteristics of the local market, country budgetary targets and the guidelines issued by the Strategy and Development Department and the Divisional Marketing Departments, in order to provide the sales teams with support that will ensure profitable growth and market share gains.

Main Accountabilities:

Oversee the formulation, for his or her scope of responsibility, of a long-range marketing plan (LRP) and a sales action plan that are coherent, that reflect the current market and its operators and that enable efficient management of sales and marketing campaigns.

Define and position the product offering via thorough knowledge of the market, other operators, trends, prices and customer expectations and a detailed sales analysis, whilst following the guidelines issued by the Group's Strategy Department and the Divisional Marketing Departments.

Ensure that the sales teams have the tools they need to increase sales (communication materials, technical training, sales pitches, etc.), in order to gain market shares, increase the sales volume and boost profits.

Requirements

Activities:

LRP, budget and annual sales and marketing plan

On an annual basis, the holder of the position helps devise the sales budget for the coming year, broken down by brand, product line, product and region.

Throughout the year, he/she monitors the sales budget, has discrepancies analysed (delayed launches, cancellation of a project, shortfall in turnover, price/pricing problem, supplies) and suggests corrective actions in order to maximise sales volumes and margins.

For each budgetary year, he/she draws up the long-range marketing plan (LRP), which reflects his or her knowledge of the market and competitors and functions as his or her coordination tool, together with the subsidiary's medium-term goals.

Finally, the commercial action plan defines the subsidiary's short-term action plans designed to attain the required sales targets and budget (new product launches, adjustment of the product mix, pricing actions).

He/she oversees the implementation of the commitments set out under the approved business plans and made at Monthly Marketing Meetings (MMM).

Management of the product offering

On a monthly basis, the holder of the position analyses sales made and establishes sales forecasts (using the Predicast tool) for the coming period, broken down by product line, family and product.

In liaison with the Divisional Marketing Departments, he/she adjusts the Group's offering within his or her scope. He/she establishes the contents of the catalogue, the product mix, the pricing and the launch dates for new products. He/she implements marketing campaigns (direct marketing, sales promotions) to support the offering.

When a new range is launched, he/she supervises the sales forecasts and the stock-up process. He/she ensures that the products are certified and technical instructions are drafted. He/she organises training for the sales force and develops the sales pitch with the sales department.

He/she organises active monitoring of the competition and implements indicators used to compare and analyse differences in results between Legrand and other companies on the market.

Pricing - he/she revises product prices once or twice a year, or ensures that they are revised, according to market prices and changes in product production costs.

He/she sets the selling prices of unlisted products, or ensures that they are set, according to market prices, demand and product purchase and transport costs.

External communication (if there is no dedicated communication manager)

The holder of the position defines the communication plan in order to promote the Group's brand image, establish its reputation and foster sales growth.

He/she supports the communication plan with an appropriate budget and monitors expenditure.

He/she supervises the selection of service providers (communication agencies, printers, designers, etc.) in liaison with the Purchasing department.

He/she ensures that the various communication projects (events, shows, brochures, catalogue) are carried out within lead time and pricing constraints and the allocated budget. He/she ensures that the Legrand style guide is complied with.

Press and digital communication: he/she draws up the press plan based on the marketing plan, ensures that advertising copy is written and drafts press articles. He/she compiles and regularly updates press packs and sends them to partners and employees.

About the Company

italent has been around since 2012, when we saw that businesses needed better talent solutions for their employment requirements. By focusing our efforts on quality products and services that are simple-to-use and innovative, our team brings you the best results without any unexpected additional costs and unnecessary complications. Simply put, we love helping businesses find and keep the right people.