Marketing Manager

Job description / Role

Marketing Manager, KSA

Our Marketing team in Saudi Arabia is looking for a Retail Marketing Manager, based out of Riyadh. In the candidate we are looking at someone who has proven expertise in developing and executing marketing programmes, across customer touchpoints, and in generating new ideas and partnerships that drive new business opportunities.

In her/him, we are looking at someone with a background in Retail Marketing with at least 7-8 years of experience. We need someone who understands Retail and the Saudi market well - understands the core target audience, their shopping missions and is able to leverage on local partnerships to drive traffic. It's also imperative this person understands Strategic Marketing - from Segmenting and positioning to building robust communication strategies for the local market.

The role reports into the Business head for the KSA region and works very closely with the Head of Marketing at the HO. It will also engage with other business teams including Retail, E-Commerce, Visual Merchandising etc., bringing in alignment and consistency in marketing execution.

The core deliverables of the role will be:

- Develop strategies and manage the execution of existing marketing programs. Consistently build new initiatives to drive traffic, invoice count, leading to business growth.

- Work closely with the National Country Business Head and Head of Marketing on building the territory plans that are aligned with the business & brand objectives.

- Produce valuable and engaging local insights on changing customer behaviors - needs, perceptions and their evolving shopping journeys.

- Develop new partnerships and alliances to drive new customer acquisitions and incremental business opportunities.

- Manage the territory marketing calendar. Deploy successful marketing campaigns and own their implementation from ideation to execution.

- Drive campaigns, both trade & brand marketing initiatives through the most relevant channels - from traditional mass media to new age digital & social channels, CRM programmes, PR, Influencer Management and all other forms of lead generation vehicles.

- Build strategic relationships and partner with key industry players, agencies and vendors.

- Prepare and monitor the marketing budget on a periodic basis and allocate funds to channels as per defined business and marketing priorities.

- Oversee and approve local marketing execution, from store collaterals to advertising materials and artworks.

- Measure and report on the performance of marketing campaigns, gain insight and assess against goals

About the team

The Marketing team at Babyshop is a young, diverse and vibrant team that drives the brand building and marketing strategy for all markets. This team also drives all strategic and tactical pieces of Marketing communication for the business. Some of the campaigns produced by this team has received many global recognitions including the Cannes Lions, One Show, CLIO, Adfest, D&AD, Dubai Lynx, Effies, London International Awards and WARC.

Company Profile

Founded in 1973 in Bahrain, Babyshop is a one -stop destination for all your child's needs, and a pioneer in the omni-channel retailing space in that category.

The brand continues to lead the way in providing a comprehensive range of merchandise and services, through its own private label brands - Juniors, Giggles and Eligo - and through partnerships with some of the world's leading brands such as Philips Avent, Tommee Tippee, Sebamed, Dr. Brown, Graco, Joie, Chicco, Disney, Barbie, Hello Kitty, Lee Cooper etc.

Babyshop stores are designed to maximise comfort and convenience for the entire family, with some stores featuring relaxing mother's rooms for feeding and changing in privacy, as well as play zones to keep kids safely entertained while parents are left to shop in peace. 2018 saw the launch of 'Personal Shopper Experts', a new service designed to help pregnant & new mums navigate the sometimes-overwhelming task of stocking up on all the essentials in preparation for the birth of a new child.

By providing the largest collection of children's apparels, toys, furniture, travel systems and baby basics, the brand is trusted by millions of parents across the Middle East, Africa and SE Asia, to provide exceptional quality, at the best value combined with great customer service. Babyshop is also a committed corporate citizen, with the development of child safety awareness campaigns, such as the pioneering community initiative 'Child Safety First' launched in 2005, and which is still going strong today with endorsements from key entities including the Roads and Transports Authority of Dubai (RTA), the Health Authority of Abu Dhabi and Royal Oman Police.

With a network of over 230 stores across 14 countries, Babyshop is the leading retailer in the Baby & Children category, in the AMEA region. The brand also offers online shopping to select markets such Saudi Arabia, United Arab Emirates, Malaysia, Kuwait, Qatar and Bahrain.

About the Company

Founded in 1973 in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful retail organizations in the Middle East. An international, diversified retail conglomerate that encourages entrepreneurship to consistently deliver exceptional value, the Group operates over 900 stores encompassing a retail presence of over 13 million sq. ft. across Middle East, India, Egypt, Turkey, Yemen and Pakistan (franchise operation). The Group employs around 31,000 employees.