Marketing Manager

Job description / Role

Job Responsibilities

1. Plan & Execute the Annual Marketing Calendar for the Concept.

2. Drive incremental traffic to the stores across KSA through associations with Banks, Fast Food Chains etc.

3. Use market & business insights to conceptualize Promotional Plans to drive Sales.

4. Develop exclusive plans for Non-Performing Stores.

5. Optimize Spends by Tracking ROI of every marketing event/initiative.

6. Drive Loyalty program for the region.

7. Conduct periodic surveys & share the insights with the Management team.

8. Negotiate with agencies/vendors to ensure we deliver at the competitive rates.

9. Agency/Vendor Management.

10. Gather Market Intelligence & Report the same with the line manager.

11. Manage a team of 2 people.

12. Closely work with Retail & Marketing

13. Liaise with relevant Stakeholders - Admin, Legal etc. for Marketing related.

Requirements

Skills

- Must be Fluent in both written and spoken English & Arabic
- Go Getter & Fast Learner
- Have an eye for detailing
- Result Oriented
- Analytical
- Flexible

Desired Profile:

- Must have atleast 4-6 years of experience
- Have worked in a similar role
- Role would require travelling
- Candidates from Marketing in Retail Sector would be preferred
- Should have Masters / PG in Business Administration

About the Company

Founded in 1973 in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful retail organizations in the Middle East. An international, diversified retail conglomerate that encourages entrepreneurship to consistently deliver exceptional value, the Group operates over 900 stores encompassing a retail presence of over 13 million sq. ft. across Middle East, India, Egypt, Turkey, Yemen and Pakistan (franchise operation). The Group employs around 31,000 employees.