PR & External Communications - Manager

Job description / Role

PR & External Communications - Manager - KSA

Line of Service
Internal Firm Services

Industry/Sector
Not Applicable

Specialism
IFS - Clients & Markets

Management Level
Manager

Job Description & Summary
A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You'll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC's brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.

Our Marketing and Public Relations team is responsible for PwC's external media relations and social media strategy. As part of our team, you'll help with social media account management, media relationship management, and identifying new and emerging opportunities for the Firm.

Role: 

We are seeking to recruit a confident, dynamic and experienced individual who can demonstrate a good understanding of the professional services market; show proven experience in developing and delivering impactful communication campaigns; and bring new creativity, ideas and experience to the team. The successful applicant will be articulate, digitally savvy, have a nose for news, an innovative approach to PR and external communications, and sound judgement.

 
Key responsibilities:

- Work closely with internal stakeholders and spokespeople to drive positive, innovative and impactful communication campaigns from start to finish that are aimed at enhancing the firm's reputation.
- Design and  implement communication campaigns built on thought leadership, market developments and market-led initiatives.
- Provide advice and guidance on the content and positioning, while setting campaign strategy and building tactical plans across a full range of channels including traditional media and social media.
- Exercise judgment and advise regarding message tone, format, timing, vehicle, and audience to ensure the best and most effective approach to achieving the campaign's goals.
- Establish SMART metrics for campaigns and evaluate impact.
- Make relevant strategic connections to other campaigns and/or activities.
- Deliver effective and well thought out media contact programmes for key spokespeople, and build strong working relationships with internal and external stakeholders such as the marketing team and media outlets.
- Execute key aspects of the communication strategy, working with SMEs as necessary to develop content: core narrative, key messages, talking points for different stakeholder groups, FAQs, press releases.
- Identify and respond to unexpected short-term media opportunities and risks in coordination with the external communications leader
- Collaborate with colleagues across the Clients & Markets team to identify opportunities for integrated communication across multiple platforms.
- Manage and coach junior team members

Requirements

Requirements

- Strong understanding of the professional services sector
- Ideally at least 4-6 years of solid media relations / communications experience, preferably at a senior level within a services / business-to business environment - in house or agency.
- Track record of managing and delivering high impact PR campaigns and handling challenging and complex technical matters and sensitive issues.
- Experience in analysing and interpreting complex data, reports and surveys.
- Strong network of relevant journalist and industry contacts.
- Excellent writing and analytical skills, and proven ability to plan, manage and deliver projects.
- Strong stakeholder-management skills and ability to manage multiple projects.
- Proven ability using digital and social media as effective media relations tools.
- Bilingual in Arabic and English, with strong English language proficiency.

Attributes:
- Proactive, perceptive and considered.
- Tenacious, hard-working and resilient.
- Analytical with high attention to detail.
- Strong understanding of business and current affairs, and interest in a wide range of industries.
- Confident self-starter who is also a collaborative team player.

Travel Requirements
0%

Available for Work Visa Sponsorship?
Yes

Government Clearance Required?
No

About the Company

At PwC Middle East, we've set out an ambitious purpose and strive to live it everyday: to solve important problems and build trust in society.

We're a community of solvers that come together in unexpected ways to build trust and create sustained outcomes. We solve important problems, support one another as we grow, develop and build fulfilling careers.

PwC provides industry-focused services for public and private clients across Assurance and Audit, Deals, Consulting, Tax and Legal. We draw on our development legacy that brings together the collective experience of over 7,000 people in our region with offices across 12 countries to solve for tomorrow.

We're striving to consistently deliver innovative work that builds trust and delivers sustained outcomes. And we're proud of the strength that comes from all our different backgrounds and experiences and we value everyone's uniqueness. We thrive in uncertainty, operate with integrity and leverage the diverse perspectives of our teams.

If you're looking for a place that fuels your ambition to make a difference, that matches your curiosity with continuous learning opportunities and reimagines ways of working to enable you to lead a more balanced life, then you're a future PwCer.