Sales Manager – Venues – Special Events (MICE)

Live Nation

Riyadh, Saudi Arabia

Ref: SP327-05

Job description / Role

Employment: Full Time

We are seeking a motivated and experienced individual to take on the Sales Manager role at Maraya, based in Riyadh

Maraya is a purpose-built event venue in AlUla, Saudi Arabia, comprising of a main auditorium, a conference hall, meeting rooms, VIP facilities and dining hall. AlUla is known for its breath-taking desert landscape and magnificent heritage sites. Designed to blend into the surrounding landscape, the state-of-the-art structure is covered in mirrored panels reflecting AlUla’s beauty.

Maraya, which translates to “mirror” or “reflection” in Arabic, boasts 9,740 square metres of mirrors, making it the largest mirrored building in the world according to Guinness World Records.

Summary of Role:
• Meet and exceed individual sales goals
• Consistently fulfill sales call quotas and required tracking protocol
• Complete understanding of competitive set as well as key points to sell against such venues
• Handle initial phone call and electronic inquiries in a timely manner (within 24 hours)
• Develop a complete, comprehensive targeted list of companies/organizations within assigned categories
• Build, maintain and target client database (from internal and external sources): convention business, tour operators, meeting planners, party planners, corporate, social, concierges, non-profit, fundraisers, DMC’s, etc.
• Develop and maintain positive relationships with Convention & Visitors Bureau, professional organizations, local chambers of commerce, local hotels and vendors
• Help to ensure optimal perception of the venue within the community as well as within professional organizations
• Maintain Maraya Standards for policies and procedures
• Work closely with Business Development Director, ensure and monitor that all required reports are fulfilled and distributed in a timely manner for proper planning
• Maintain accurate event financial records and adhere to required departmental and organizational processes/protocol
• Generation of proposals
• Generation of Special Events Orders
• Contract negotiations
• Generation of contracts
• Post-event correspondence
• Supply requisitions
• Client relations
• Maintain and communicate current event information on talent calendar
• Ensure accurate file maintenance
• Management of software programs affiliated with the department
• Understanding of all operational department responsibilities, capabilities, and limitations, to smoothly ensure maximum guest satisfaction, event execution and operational communication


• Relevant Bachelor’s Degree
• Local market experience and relationships
• Working knowledge of local and regional markets, special event operations, computers (Windows environment, spreadsheet, databases, word processing) and guest relations
• Must have comprehensive knowledge of food and beverage preparations, service standards, guest relations and etiquette
• Skilled in interpersonal communications, organizational concepts and financial knowledge
• Ability to delegate, follow up, relate to staff and guests / clients in a positive effective manner
• Three to five years sales experience in the MICE
• Tolerance of all cultures, music and art forms
• Ability to work in a very fast paced environment with considerable noise and interruptions. Must be able to change activity frequently
• Physical activities include walking, talking, seeing, hearing, pushing, balancing, stooping, crouching, kneeling, handling. Must be able to grasp and hold very small objects
• Ability to walk and stand for long period of time
• Flexible Schedule (days/nights, weekends)
• Professional Appearance
• Punctuality and Attendance
• Attitude and Teamwork
• Job Skills / Productivity
• Communication (Written and Verbal)
• Adherence to Company Policies
• Working Relationships

What the role includes?
• Solicit new and existing clients to meet / exceed budgetary sales expectations
• Create internal/external promotional programs and track results
• Fulfill expectations outlined within the strategic monthly sales plan, monthly initiatives, SMART plan, annual goals, competitive analysis and other reports requested / required
• Develop sales strategy for defined market segments, industries & conventions
• Build and maintain client database(s)
• Actively solicit business through local civic and business organizations (Convention Bureau, Chamber of Commerce, etc.)
• Assist in development of sales collateral material
• Assist in updating of venue sales website, on-line venue listings and assigned social media applications
• Attends tradeshows, networking events, sales blitzes and other off-site sales efforts at the direction of the Director of Sales
• Geographically determine and participate in marketing the venue to trade shows, both locally and nationally at the Director of Sales direction

About the Company

As the world’s leading live entertainment company, we are privileged to work with artists to bring their creativity to life on stages around the world. Whether it’s two hours at a packed club, or an entire weekend of sets at a festival, a live show does more than entertain. It can uplift, inspire and create a memory that lasts a lifetime.

Bringing 40,000 shows and 100+ festivals to life and selling 500 million tickets per year is a massive undertaking, made possible by our 44,000 employees worldwide. But just because we are big doesn’t mean we do things the same way as other companies of our size.

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Sales Manager salaries in Saudi Arabia

Average monthly compensation
SAR 21,500

Breakdown available for industries, cities and years of experience