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Trade Marketing Executive

L'Oreal Middle East

Jeddah, Saudi Arabia

Ref: RP957-159

Job description / Role

Employment: Full Time

General Description

Trade marketing focus on developing and overseeing all aspects of an organization's marketing activities. General job responsibilities may involve representing an organization at relevant industry tradeshows, designing unique plans for individual products, and overseeing and analyzing new product launches & POSM installations.

Duties & Responsibilities

Brand Image:
• Key Accounts: Manage and execute the branding and visibility budget of key accounts in line with their commercial contract and brand priorities.
• To increase company sales by generating specific activities for retailers through leveraging global brand positioning and category penetration.
• Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category business objectives
• Lead the translation and execution of the marketing strategy into impactful retailer programmes, respecting and tracking budget and commercial targets
• Implement, monitor and improve processes to link all marketing activities with the activities of the commercial team
• Build promotion plan by channel type
• Execute, measure and evaluate promo effectiveness
• Planogram compliance across customers and stores
• Ensure the perfection of our brand image in key accounts.
• Create and implement standardized branding and visibility elements in non-key accounts.

Customers Joint Business Planning Communication:
• Organize and implement JBP with strategic customers to driver category growth over a 1-3 year horizon
• Communicate new launches in trade selling story format highlighting size of prize
• Implement and execute plans & monitor incremental uplift Animations:
• Work closely with the Brands and National Sales Manager to customize market promotions.
• Animate Cycle meetings with the National Sales Manager, prepare Cycle folders and communicate to Sales teams.
• Weekly follow up & recap on animation performance and rectifying where needed.
• Implement launches effectively in key accounts to generate sell-out.
• Manage the availability and budget of essential POSM for all brands.

Summary of Key Responsibilities:
• Building channel / category strategy by account
• Activates Business Drivers
• Builds Selling story
• Drives Point of Sales field execution
• Drives Point of Sales field execution
• Project management / Follows-up & controls
• Merchandising Projects
• Visuals and branding
• Communicating digital material to customers
• Launch events/ Road Shows/ etc


Knowledge of Experience:
• Brand vision and understanding associated Strong digital mindset
• Experience in Search, CRM & data
• Excellent consumer understanding
• Synthesis capacity, in order to share information
• Experience in collaborative work, ability to form strong relationships with various stakeholders

Skills & Abilities:
• Communication and presentation skills
• Organization and follow-up skills
• Attention to details
• Creative outlook
• Achievement drive and initiative
• Analytical thinking and problem solving
• Knowledge of time, planning, organizing, anticipating and concern for quality
• Partnering and team working
• Brand and category strategy
• Negotiation skills
• Commercial flair
• Presentation skills

About the Company

For more than a century, we have devoted our energy and our competencies solely to one business: beauty. We have chosen to offer our expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires. We are committed to fulfilling this mission ethically and responsibly.

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