Introduction to Marketing

This marketing training course is ideally suited to individuals starting out in sales and marketing in either the B2B or FMCG sectors. Whether you are a sole proprietor work for an SME or a multi-national. This course covers the theory and practice of marketing and includes practical examples and exercises to aid understanding. Following this course delegates will be equipped to assess the marketing process in their organisation understand how their products are positioned and work more effectively with suppliers and agencies. This course has been designed to give you an overview of the marketing tools techniques and strategies that can add value to your business.

All those new to the marketing function will benefit from attending as will members of staff who are customer facing and need to be aware of consumer and marketing principles.

CPD

Day 1 - Definitions and origins of marketing:

• Differences between Product-led
• Sales-led and Marketing-led organisations
• Free markets: supply and demand.
• External influences
• what is marketing? Marketing orientation in your organisation

Day 2 - The four Ps:

• Product Pricing Place and Promotion
• The extra Ps: the service marketing mix
• Competitive advantage and unique selling points
• Features advantages benefits (FAB): understanding your customers
• Forecasting life cycles the Boston Matrix Ansoff and Porter models
• Relationship Marketing and Pareto Law

Day 3 - The Marketing process:

• Planning visions missions and objectives
• Marketing Planning: the Marketing Audit SWOT and planning process
• Segmenting and positioning in the market
• Planning and research: socio-economics profiling primary and secondary research
• The pricing process and price strategies

Day 4 - Customer driven marketing strategies:

• Consumer Behaviour: hierarchy of needs why people buy
• Getting the most from advertising/research agencies
• The communications mix: PR Advertising Sales Promotion Direct Marketing Sponsorship

Day 5 - How advertising works:

• Push and pull strategies
• Advertising terminology
• Awareness image and perceptions
• Creative themes copywriting and strap-lines

London Training for Excellence offer a wide range of training courses in London for organisations and individuals who wish to advance their skills and knowledge in the business world. With a great training centre in London, London TFE have everything that is needed to understand the basic needs of a business. Each course focuses on the ‘real-life’ issues a business could face and how to tackle them with ease.

London TFE have a team of enthusiastic leaders and instructors who share a passion for education and want to deliver that same passion to every individual who wish to take a business to succession. Each training courses London encourages individual to aim high and reach their full potential.