Certificate in Public Relations Practice

The international free flow of information, globalisation and the speed at which news is being disseminated via social media have made the fields of PR and Marketing imperative for any business, government organisation, or corporation.

From world-leading nations to small islands, global corporations to local businesses, all are finding themselves exposed and vulnerable to the speed of communication and the power of unchecked narratives channelled through the web.

Today more than ever, they are vulnerable to crisis, as they are constantly put under the microscope. It is within this new media world order that the need for constant \"engagement\" and \"relationship building\" has become the bread and butter of PR and Marketing professionals.

This course will touch on the latest trends and techniques used today in the public relations industry while highlighting the shifts in the practice. Throughout the four days sessions you will learn the \"how to\", \"when\" and \"what\" constitute a successful public relations campaign.

• Executives who wish to sharpen their public speaking skills
• Managers that need to get a fresh outlook on latest trends in PR
• Mid-Management Staff who are tasked with handling content and promotional collateral for company social media platforms
• Executives in charge of decision making and crisis communications planning for their organisations

Certificate

• Session 1: The Power Of Communications Today – Trends And Statistics
• Session 2: Social Media Monitoring Tools And Benefits
• Session 3: Principles Of Communications
• Session 4: Essential Elements For A Successful Public Relations Program
• Session 5: Key Elements Of A Public Relations Campaign
• Session 6: Understanding And Managing Risk – Crisis Communications
• Session 7: Essential Skills To Manage Public Relations Plans Energy And Personality
• Session 8: Presentation Skills – Best Practice

Informa Middle East, formerly known as IIR Middle East, has over two decades of regional experience in organising and managing all types of business events. This means that when you attend one of our conferences or training courses you are getting only top quality.

Businesses face many challenges in the 21st century. Dynamic markets and increasing competition require companies to stay one step ahead if they want to succeed. We can help better prepare you for these challenges. Through our diverse range of seminars, conferences and events, we give you the advantage you need by providing you with the latest industry knowledge, business information and training. This allows you and your employees to keep ahead of the game.