CRM: An Introduction to Customer Relationship Management

"CRM is about the future of customer loyalty, keeping them happy, and customer delight"

CRM, or Customer Relationship Management, is a business strategy and set of tools used to manage and analyze interactions with customers, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.

Attending training on CRM will help employees to understand how to effectively communicate with customers and address their needs, leading to better decision making and strategy development, increased efficiency and productivity in customer-facing roles, and better understanding of customer needs and behavior, leading to improved customer satisfaction and retention.

This course will describe the different facets of Customer Relationship Management (CRM). It will also explain how to identify who the customers really are, analyze the key components of CRM, and understand how it integrates within an organization.

"CRM is about the future of customer loyalty, keeping them happy, and customer delight"

CRM, or Customer Relationship Management, is a business strategy and set of tools used to manage and analyze interactions with customers, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.

Attending training on CRM will help employees to understand how to effectively communicate with customers and address their needs, leading to better decision making and strategy development, increased efficiency and productivity in customer-facing roles, and better understanding of customer needs and behavior, leading to improved customer satisfaction and retention.

This course will describe the different facets of Customer Relationship Management (CRM). It will also explain how to identify who the customers really are, analyze the key components of CRM, and understand how it integrates within an organization.

SMART Management Training and Consultancy is a UK-based work training provider. We specialize in providing you with high-quality training and development opportunities aimed at individuals and corporates across the Gulf and Africa (UAE, GCC and Africa).