IATA Airline Marketing Al 012

UAE, Sharjah
Dates flexible
Course Type
Professional Training Course
Yes (Details)
Course Fee

Course Overview

Stay ahead of the competition by understanding and applying sound marketing principles and develop cost effective marketing strategies:

  • Interpret and understand your customers needs
  • Segment your targeted markets
  • Develop creative and cost-effective marketing strategies
  • Exceed your customers expectations with product innovation product quality and efficient distribution

Who should take this course

Sales managers and general sales agents. Marketing officers and market coordinators. Customer service staff.

Career options after graduation

Aviation /Travel &Tourism


IATA , Canada Montreal

Course content

Developing marketing processes and strategies in alignment with organizational objectives. The current Airline business environment and its impact on Airline marketing. Impact of technology on distribution and communication channels: best practices including social media. Market environment scanning and market research methodologies. Developing a marketing plan and strategy in a case study approach. The Marketing Mix - Product Price Promotion Place - and how to satisfy the needs of your target audiences. How to create value for and communicate value to your customers. Airline alliances and marketing: benefits and drawback. Practical strategies for managing your marketing plan efficiently.

About Course Provider

Zabeel International Institute of Management & Technology established in 1988 is a leading Executive Educational and Professional Training Centre in UAE with ten branches across the country. It is accredited by the KHDA (Knowledge & Human Development Authority) & Ministry of Education in Dubai.

More than 26 years of experience in training  professional executives, Recipient of many  quality awards for training since 1988, Qualified & certified trainers , Sophisticated laboratories with high end machines and licensed software.

How to enroll?

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