MBA- Marketing Management

Marketing is the process of promoting interest in customers regarding particular goods or services. It is executed through strategies that underlie sales techniques business communication and business development. MBA Marketing Management curriculum consists of an advanced study of techniques of market research and analysis product design pricing promotion selling distribution and other similar marketing concepts.

International Accreditation Organization (IAO) University Grants Commission (UGC) Ministry of Human Resource Development (MHRD) Association of Indian Universities (AIU) National Academic Depository (NAD)

The following subjects form the core of the courses:

• Contemporary marketing research
• Consumer behaviour
• Business to business marketing
• Services marketing
• Sales and distribution management
• Customer relationship management

Singhania University was established by the Government of Rajasthan, under Ordinance 6 of 2007. It is a UGC recognized private university as per Sec. 2f of the UGC Act 1956. It is in Pacheri Bari, Jhunjhunu in the northern Indian state of Rajasthan.