Real Estate Sales & Marketing Masterclass

This course provides an understanding of the fundamental requirements associated with the marketing and selling of all types of real estate in the UAE, including: residential, commercial, hotels, vacant land and large-scale investments.

It will outline the distinct differences in the approaches taken by brokers and other stakeholders when selling specific types of properties. General principles will be applied but investigated in-depth depending on the type of property.

Additionally, a thorough analysis of the laws and their application will be studied to educate delegates on the real estate and property laws in the UAE for both existing and off-plan properties. During the course, delegates will analyse the general requirements of sales contracts and receive feedback on the legal reasoning behind key requirements. The course also teaches delegates the fundamental terms and conditions of standard form sales contracts and focuses on up-to-date market requirements and practices.

Individuals involved in the marketing and/or selling of real estate in the UAE will greatly benefit from attending this course. This includes, but is not limited to, the following professionals working independently or within real estate companies, property development companies, investment companies, law firms, and large companies (with in-house legal teams):

• Real Estate Brokers/Managers/Agents
• Real Estate Analysts and Investors
• Real Estate Management Executives
• Sales Administrators
• Sales Associates/Managers
• Sales and Property Consultants
• Key Account Managers
• Business Development Managers/Heads
• Marketing Executives/ Managers
• Property Owners and Managers
• Developers
• Lawyers
• Business or Legal Secretaries

Benefits of Attending

• Identify the key information that sellers need to be aware of when selling off-plan properties, hotels, serviced apartments, shopping malls and other special purpose properties
• Protect yourself - the essential contract clauses for selling off-plan properties, hotels, serviced apartments, shopping malls and other special purpose properties
• Understand how to analyse and collate the necessary real estate information when selling property
• Identify the sales strategy relevant to your property purpose
• Learn how to adjust your sales technique to match the property

Informa Middle East, formerly known as IIR Middle East, has over two decades of regional experience in organising and managing all types of business events. This means that when you attend one of our conferences or training courses you are getting only top quality.

Businesses face many challenges in the 21st century. Dynamic markets and increasing competition require companies to stay one step ahead if they want to succeed. We can help better prepare you for these challenges. Through our diverse range of seminars, conferences and events, we give you the advantage you need by providing you with the latest industry knowledge, business information and training. This allows you and your employees to keep ahead of the game.