Administrator, Web Development

Job description / Role

ABOUT THE COMPANY:

We are a global energy maritime logistics leader with a world-class asset base. We are the dedicated and vital logistics arm for ADNOC Group, providing mission critical and highly specialized services across ADNOC's entire value chain. We also provide market-leading, cost-competitive maritime and logistics solutions to over 100 global customers and ship to more than 50 countries across the world.

As a global energy maritime logistics leader and the dedicated and vital logistics arm for ADNOC Group, we are driven to set the highest standards in shipping and maritime operations, pushing boundaries and pioneering new frontiers in sustainability. We are committed to delivering world-class solutions that are innovative and efficient, while always putting safety first

About the Job

Develop and implement ADNOC L&S's digital communication strategies and plans, including enhancement of the corporate website and intranet, social media and other digital platforms to maximize reach and audience engagement, and meet key stakeholders' requirements, in line with the ADNOC Group Corporate Communication objectives.

Key Accountabilities
- Coordinate with the external Communications manager in designing marketing and communication strategies for ADNOC brand and keeping abreast the social media needs and trends.
- Define marketing plan for different social media platforms in line with the target corporate and consumer markets as identified by the organizational and sector strategy.
- Evaluate and report the effectiveness of the campaigns carried out on different social media platforms and recommend corrective actions to be taken.
- Trace the overall development in social and cultural trends on social media and recommend methods to enhance marketing.
- Devise and develop effective strategies to address live and potential issues on social media which may impact ADNOC's image in the short, medium and longer-term.
- Actively promote and develop collaborative working relationships over different social media platforms, including coordinating appropriate and consistent responses to key issues which are in line with ADNOC's policy.
- Review, edit and approve content calendars and account strategies for all social media campaigns and accounts
- Coordinate and work with the section manager on creating any Guidelines, strategies, policies needed for the section
- Analyse, develop and deliver new functionalities and enhancements to the website and other digital services, including websites, microsites, emails, e-newsletters, SMS / MMS, etc. in order to optimize communication and enhances stakeholder engagement.
- Analyse the trends and metrics related to public perception and social media coverage trends in order to continuously identify opportunities to enhance digital communications strategies and plans and improve ADNOC's image online.
- Identify trends and insights to optimize spend and performance based on the website and social media performance
- Conduct digital content review and updates processes in order to ensure quality and relevance of content and collaborate with the content team to address issues.
- Provide digital communications related advice to business and corporate functions, Company and assets, as deemed necessary, in order to develop and oversees the execution of integrated communications plans. Provide technical guidance and interventions for business and corporate functions in order to optimize and manage a wide-range of digital applications and platforms that support in meeting business objectives.
- Measure and report performance on digital platforms including performance and social media channels and work accordingly to meet ADNOC L&S KPI's and objectives

Requirements

Minimum Requirements
- Bachelor's Degree in communications, digital communication, marketing or equivalent.
- 6 years of experience, in progressive and senior-level roles in digital communications. Preferably experience in a large-scale organization with complex and multi-sectorial business operations or experience working in various industries Sound knowledge of digital communication strategy development and implementation.
- Good knowledge of a wide range of digital platforms including social media, websites, e-newsletters.
- strategy and planning skills
- Good knowledge in online advertising, Google Ad-words, Google Analytics, social media tools, SEO/SEM and any other relevant digital tool.
- Good project management knowledge and ability to deliver web/digital projects within cross-functional teams.
- Good understanding of information architecture, usability and site design.
- Creative and innovative approach to communications with the ability to identify new ways of working and lead the change needed.
- Ability to develop and maintain successful relationships with internal and external stakeholders.
- Knowledge of ADNOC's operations and various sectors, and ability to lead the delivery of tailored solutions in line with specific business requirements.
- Good knowledge of market and using behavior analysis tools.
- Strong written communications skills

About the Company

We are one of the world's leading energy producers, and a primary catalyst for Abu Dhabi’s growth and diversification.

We operate across the entire hydrocarbon value chain, through a network of fully-integrated businesses, with interests that range from exploration, production, storage, refining and distribution, to the development of a wide-range of petrochemical products.

Since 1971, we have created thousands of jobs, driven the growth of a diverse knowledge-based economy, and played a key role in Abu Dhabi’s global emergence.

Today, we continue to look for new and innovative ways to maximize the value of our resources, pioneering those approaches and technologies that will ensure we are able to meet the demands of an ever-changing energy market, and continue to have a positive impact on the Abu Dhabi economy for generations to come.