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Assistant / Associate Professor in Digital and Social Media Marketing

United Arab Emirates University (UAEU)

Al Ain, UAE

Ref: RP749-203

Job description / Role

Job Description
United Arab Emirates University (UAEU), established in 1976 as a federal institution with a focus on intellect, culture, and science, is the oldest and leading university in the UAE. Known for its pioneering spirit, it is one of the top universities in the region, and has a vast and influential alumni network of more than 65.000 graduates.
Its pioneering nature is now once more underscored by its strategic project The University of the Future.
In line with the United Arab Emirates Centennial Plan 2071 to provide the best education in the world, UAEU aims to realize global eminence and to become the University of the Future in the region.

Hence, UAEU launched the "University of the Future" Project, a multi-phase project that re-envisions the future of UAEU in becoming a world-class, university of the future, responding to the challenges and opportunities stemming from digitalization, the Fourth Industrial Revolution (4IR), technological innovations, globalization, and major societal challenges.
In doing so, its aspiration is to be recognized as "the first world-class university in the country; among the first 20 in Asia; and among the first 200 globally" by 2030.

The College of Business and Economics (CBE), AACSB accredited since 2000, redefined its strategy, accordingly, reflecting its ambition to «be, from a business angle, a catalyst for technologically-driven innovation in relation with the digital economy and the 4IR, and focusing on

- Leadership, managerial, business and economic challenges in relation with the 4IR, the digital economy, technologically-driven innovation, and induced business-model innovation;
- Accelerated development of graduate education; and
- Strengthening corporate relations and internationalization.

As part of this strategy, the CBE is now recruiting an Assistant / Associate Professor in Marketing, with focus on digital marketing, social media marketing and marketing analytics.

The position:

The ideal candidate will have a primary research and teaching interest in Digital Marketing Strategy and Marketing Analytics (e.g., internet/mobile platforms such as social media; search/content/display/email marketing; web site optimization, and ecommerce). The position entails teaching at undergraduate and graduate level, and strong engagement with practice and the business community.

Preferred Qualification:
Key Duties and Responsibilities:
The appointed candidate will be expected to:
- Develop and teach undergraduate and postgraduate courses in marketing (with emphasis on digital marketing, social media, and marketing analytics);
- Engage in innovative and technology-based approaches to learning and teaching;
- Publish high quality research in leading internationally recognized journals;
- Participate in the supervision of undergraduate and postgraduate research projects and/or dissertations;
- Participate in committees at the departmental, college and/or university levels as assigned;
- Actively engage in promoting the growth of the UAE University; and
- Engage with the business community and professionals in the field of digital marketing


Minimum Qualification:

Requirements and Selection Criteria
- A PhD in Marketing from an internationally recognized university;
- A research record with emphasis on digital marketing and/or marketing analytics; and demonstrated ability to publish in leading international journals;
- Strong commitment to excellence in teaching, curriculum development, and outcome assessment;
- Experience in teaching marketing at both the undergraduate and postgraduate levels;
- Experience in cooperating with the business community and professionals in the field of digital marketing;
- Open to cross-disciplinary cooperation in research, teaching and (program) development.
- Ability to communicate effectively in English; and
- Very good interpersonal skills; team player.

Recruitment Process:
Please submit your application online.

About the Company

Founded in 1976 by the late Sheikh Zayed Bin Sultan Al Nahyan, UAEU is a comprehensive, research-intensive university enrolling about 14,000 Emirati and international students. As the UAE’s flagship university, UAEU offers a full range of accredited, high-quality graduate and undergraduate programs through nine Colleges: Business and Economics; Education; Engineering; Food and Agriculture; Humanities and Social Sciences; IT; Law; Medicine and Health Sciences; and Science. With a distinguished international faculty, state-of-the art new campus, and full range of student support services, UAEU offers a living-learning environment that is unmatched in the UAE.

As a research-intensive university of international stature, UAEU works with its partners in industry to provide research solutions to challenges faced by the nation, the region, and the world. The University has established research centers of strategic importance to the country and the region which are advancing knowledge in critical areas ranging from water resources to cancer treatments. UAEU is currently ranked the number one research university in the GCC, number two in the Arab World, and #370 globally.

UAEU’s academic programs have been developed in partnership with employers, so our graduates are in high demand. UAEU alumni hold key positions in industry, commerce, and government throughout the region. Our continuing investments in facilities, services, and staff ensure that UAEU will continue to serve as a model of innovation and excellence.

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Associate salaries in UAE

Average monthly compensation
AED 10,000

Breakdown available for industries, cities and years of experience