Assistant Brand Manager

Job description / Role

POSITION: Assistant Brand Manager
DIVISION: Purina PetCare
LOCATION: NME HO, Dubai, United Arab Emirates
REPORTS TO: Brand Manager

Major Responsibilities:
• Assists in developing the 1-3 year rolling Grocery brand portfolio strategy in line with the Regional Business Strategy for Nestlé Purina PetCare
• Implements and evaluates all elements of agreed yearly brand plans and activations/launches within budget & timings
• Helps coordinate in the management of the NPDI process for all brands across MENA (Middle East & North Africa)
• Overall management of individual brand plans and budgets to ensure they align to strategy and achieve sales and profit targets
• Assists in development and successfully execution of Bigger, Bolder and Better innovation & renovation for her/his brands
• Executes the communication plan utilizing the Nestlé Way briefing process and incorporates existing or new research support as required
• Chooses target consumers by using attractiveness and ability to win, makes use of existing & new research and develops local consumer insights
• Coordinates in the development of Big Ideas, engagement strategies and the creation of relevant & memorable brand experiences in partnership with communication agencies and the CIMI (Consumer Insights & Marketing Intelligence Team) team.
• Understands shopping behaviors and motivations of target consumers, helps design shopping experiences that delight consumers / shoppers
• Contributes to pricing and promotional strategy, proposes brand portfolio for key channels and key customers
• Pre and Post analysis of all marketing activities, implementing changes as necessary to drive heightened market share results
• Monitor competitive activities and category/consumer trends - identify insights & gaps and drive research or analysis where required
• Leads on developing creative and shopper-centric packaging solutions that help differentiate the products on shelf increase and increase weight of purchase.

Requirements

• B.S. in Business Management, Marketing or Economics.
• 2+ years’ experience in marketing (brand management, marketing research, and/or communication consultancy/agency).
• Bilingual (Arabic & English)
• FMCG experience is a plus
• Demonstrates strong communication and presentation skills
• Ability to work with minimal supervision

About the Company

Nestle with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestle and is today the world's biggest food and beverage company. Sales for 2006 were CHF 98.5 bn, with a net profit of CHF 9 bn. We employ around 265,000 people and have factories or operations in almost every country in the world.

The Company's strategy is guided by several fundamental principles. Nestle's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Company's priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives.