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Job description / Role
Every Day, Around the World, People Reach for Unilever Products. Our Brands Are Trusted Everywhere And, By Listening to The People Who Buy Them, We've Grown into One of The World's Most Successful Consumer Goods Companies. In Fact, 150 Million Times A Day, Someone Somewhere Chooses a Unilever Product.
Look in Your Fridge, Or on The Bathroom Shelf, And You’re Bound to See One of Our Well-Known Brands. We Create, Market and Distribute the Products That People Choose to Feed Their Families and Keep Themselves and Their Homes Clean and Fresh.
Our Corporate Strategy Aims to Double the Size of Our Business While Reducing Our Impact on The Environment By 2020. As A Result, In the Months and Years to Come, We Envisage Many Opportunities for Our Staff to Progress and Gain Vital Experience. It’s Never Been Such an Exciting Time to Join the Unilever Team.
Job Scope:
Department: Marketing- Foods Arabia
Job Position: Assistant Brand Manager – Refreshments Gulf
Reports to: Marketing Manager – Refreshments
Location: Based in Dubai
Roles & Responsibilities
REFRESHMENTS, ASSOCIATE BRAND MANAGER
Job Summary
• Drive brand business targets, through creation and deployment of marketing plans to achieve the set brand KPIs;
• Deep brand, consumer & market dynamics understanding, identifying clear actionable insights to be driven & be part of plan creation.
• Full P&L ownership & delivery for role portfolio brand/segments across markets.
• Lead innovation & activation deployment across Gulf to ensure on-time-in-full delivery, working closely to the regional category teams, customer development & shopper marketing teams.
• Execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy
• Developing disruptive digital full funnel campaigns for Refreshments category; DDM, Data collection & precision marketing.
• Build productive working relationship with regional category team, Customer Development, Finance, R&D and Supply Chain to manage the brand’s day to day operations;
• Lead brand’s day to day operational activities, including NW management, budget ownership, reporting & stake holder management.
Requirements
Key Competencies & Skills – Standards of Leadership
Role requirements:
• An action-oriented person with Strong Bias for Action who cares more about winning in the market than winning an internal debate. Active and decisive in his/her decisions.
• Must have strong analytical skills and the ability to dive into the brand’s performance and develop a strong understanding of the brand’s performance
• Passionate about working in Refreshments category and being close to consumers, understanding their motives, drivers, barriers and needs.
• Can comfortably work with and lead the cross-functional team (R&D, supply chain, finance) to deploy campaigns and innovations on time in full.
• Can demonstrate high levels of consumer passion and ambition; see opportunities and capitalize on them.
• Min 2-3 years of marketing experience with exposure to market, sales, and the innovation process
• Fluent in English (preferably Arabic speaker)
Standards of Leadership:
• Purpose & Service
• Personal Mastery
• Agility
• Business Acumen
• Talent Catalyst
• Consumer Love
• Passion for High Performance
About the Company
Unilever is one of the leading FMCG company with 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people's lives in so many different ways.
Our brand portfolio has made us leaders in every field in which we work. It ranges from much-loved world favourites including Lipton, Knorr, Dove and Omo, to trusted local brands such as Blue Band and Suave.
From comforting soups to warm a winter's day, to sensuous soaps that make you feel fabulous, our products help people get more out of life.
We're constantly enhancing our brands to deliver more intense, rewarding product experiences. We invest €1 billion every year in cutting edge research and development, and have five laboratories around the world that explore new thinking and techniques to help develop our products.