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Job description / Role
Haircare is one of the biggest Personal Care categories for Unilever in North Africa Middle East region with a portfolio of 6 purpose driven brands including global brands like Dove, Sunsilk, Clear and TRESemme. This role entails working with the Haircare Category Manager (Brand Development), handing an independent brand portfolio for the NAME region and driving strategy, innovation and communication development on it.
JOB SUMMARY
• Business & Consumer Understanding & Evaluation: Build holistic business and consumer understanding by studying internal, market and consumer data, attending relevant consumer connects & staying abreast of personal care trends.
• Mix Development: Co-develop regional marketing mixes (spanning product, pack, price, proposition, communication) working with CMI, R&D and Supply Chain as well as creative agencies.
• Mix Deployment: Co-lead global and country cross-functional teams in deploying global innovations; manage innovation network OTIFs, help localize global communications
Day-to-day Brand Operational Excellence: Including but not limited to:
• Budget management
• Working with Artworks team
• Analysing data and deducing relevant trends to help understand issues and opportunities
Requirements
• MBA is preferred
• Two years + of experience in Marketing (preferably FMCG marketing)
• Aptitude for data comprehension, interpretation and analysis
• Experience of project / network management and working with large, cross functional teams
• Strong bias for action and ability to work independently
• Experience of communication development for NAME region would be an advantage
• Arabic speaking preferred
About the Company
Unilever is one of the leading FMCG company with 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people's lives in so many different ways.
Our brand portfolio has made us leaders in every field in which we work. It ranges from much-loved world favourites including Lipton, Knorr, Dove and Omo, to trusted local brands such as Blue Band and Suave.
From comforting soups to warm a winter's day, to sensuous soaps that make you feel fabulous, our products help people get more out of life.
We're constantly enhancing our brands to deliver more intense, rewarding product experiences. We invest €1 billion every year in cutting edge research and development, and have five laboratories around the world that explore new thinking and techniques to help develop our products.