Assistant Marketing Manager

Job description / Role

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group's entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role:

The Assistant Marketing Manager role is instrumental in executing the Marketing Strategy of the mall. The Assistant Marketing Manager will be responsible for execution of the entire marketing mix across Digital, PR, Brand, Events, Retailer Support and revenue driven activations. Within this role you will be an excellent communicator, being able to speak, read and write in Arabic. Your ability to forge relationships with Agency Partners, Strategy Partners (both Government and Private), Retailers and the wider Asset Team departments will be your strength. You will host the ability to work across multiple projects at a given time and meet demands of the retail environment.

What you will do:

Brand Management: Website, Communications, and Campaigns
- Upload and manage digital content for the website.
- Foster marketing relationships with tenants.
- Conduct annual campaigns and events, communicating regularly via newsletters.
- Project manage campaigns from concept to execution.
- Evaluate and report on campaigns promptly.

PR and Social Media
- Manage retailer-related announcements with the PR agency.
- Oversee social channels and initiatives.

Finance and Administration
- Ensure accurate billing for completed projects.
- Manage campaign budgets, identifying potential savings.
- Assist in preparing leasing forms for events.

Research and Partnerships
- Conduct monthly competitor reviews.
- Coordinate campaigns with government entities

Job Context:
- Collaborate with and support Al Futtaim Group's retail and brands.
- Manage relationships with 3rd parties, agencies, suppliers, and government entities.
- Handle event inquiries, ensure BTL/ATL exposure, apply for government permits, and maintain compliance in event reports and administrative tasks

Required Skills to be successful:
- Mall Marketing or retailer marketing experience (preferred)
- Good knowledge of local marketing in terms of events/festivals/ded/dtcm/suppliers/agencies and suppliers

Behavioural Competencies :
- Team Player 'Work as one team'
- Takes ownership, shows accountability
- Task orientated, process driven, takes intiative
- Strong communicator

Requirements

What equips you for the role:

Minimum Qualifications and Knowledge:
- Degree or diploma in Marketing
- 3-4 years of marketing experience within malls, retail or agency

About Al-Futtaim Malls

Al-Futtaim Malls provides development and asset management expertise, specializing in building retail-led super regional malls in prime locations across MENA and beyond. With a proven track record of creating both sustainable revenue growth and value enhancement for tenants, Al-Futtaim Malls delivers exceptional experiences and exciting shopping environments for customers.

Part of the Al-Futtaim Group, Al-Futtaim Malls leadership team brings more than 30 years of experience and a deep understanding and knowledge of the retail sector, both from a shopper's point of view but as curators of space or landlords to other brands. The company has a directly managed portfolio including over 9 million sqft of retail space across four malls in the MENA region and two under development. Malls under the Al-Futtaim Malls portfolio include Dubai Festival City Mall and Festival Plaza in the UAE, Cairo Festival City Mall in Egypt, Doha Festival City in Qatar and Zenata Mall, Morocco.

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.