Job closed
Ref: GP991-133
Job description / Role
DIVISION: Confectionery
REPORTS TO: Sr. Brand Manager
Major Responsibilities:
- Develops and updates consumer portrait, consumer engagement funnel for her/his brand
- Activates Brand Essence
- Develops and updates consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers
- Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands
- Contributes to development and executes strong, functionally aligned brand and ICP plan. Tracks and monitors the performance, health and strategic alignment. Understands business impact of PFME and TTS investment of her/his brand.
- Contributes to the development of Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.
- Develop Communication campaigns (ATL, digital etc...)
Requirements
- Bachelor degree in Marketing,
- Minimum 3 years’ experience in marketing (FMCG)
- Extensive experience in digital and social media
- Agency and commercial experience is a plus
- GCC experience is a plus
- Bilingual Arabic/English
- Ability to working in cross functional teams
About the Company
Nestle with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestle and is today the world's biggest food and beverage company. Sales for 2006 were CHF 98.5 bn, with a net profit of CHF 9 bn. We employ around 265,000 people and have factories or operations in almost every country in the world.
The Company's strategy is guided by several fundamental principles. Nestle's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Company's priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives.