Category Development / Trade Marketing Manager

Job description / Role

Our client is a reputed Food & Beverage manufacturing company in the FMCG industry with multiple brands under its name with a diversified portfolio across the GCC region. They are looking to hire a Category Development / Trade Marketing Manager for one of their division dealing with confectionery.

- Develop the yearly marketing activity plans for the categories.
- Manage the P&L of the categories.
- Be the right brand ambassador who drives equity, awareness, and off-take.
- Responsibility for the P&L of the categories.
- Market analysis and product launches.
- Monitoring the marketing activity’s performance and measuring the success of campaigns.
- Developing reports.
- Developing consumer packaging and promotional packaging.
- Managing category budgets.
- Organizing events such as product launches, exhibitions, and product shoots.
- Translating brand elements into plans and go-to-market strategies.

Requirements

Requirements

To be considered for this role, you need to meet the following requirements:

- Minimum 3-5 years of relevant GCC experience (preferably with trade marketing and sales knowledge in FMCG).
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
- Experience in identifying target audiences and devising effective campaigns.
- Excellent understanding of the full marketing mix.
- Outstanding communication skills.
- Up-to-date with the latest trends and marketing best practices.
- Degree in marketing or a related field.
- Should have strong expertise in Confectionery/ Salted snacks.
- Excellent portfolio in Brand Management.

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About the Company

Black Pearl is a human resources and recruitment agency that provides a holistic business and talent solution in a progressive, dynamic, and efficient way.

We pride ourselves as a unique black pearl and strive to delight our clients with a personalized partnership that helps them propel towards success.

Whether you need to find top talent, your next great job opportunity, or a consulting solution for managing your business, engaging employees, evolving your work culture, planning your people strategy, or resourcing challenges, we can help.