Cluster Digital Marketing Manager

Job description / Role

Company Description

OUR COMMITMENT TO DIVERSITY & INCLUSION:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

WHY WORK FOR ACCOR?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.

Job Description

- Develop and implement comprehensive digital marketing strategies to enhance brand visibility and drive traffic to our cluster hotels' online platforms.
- Manage and optimize digital advertising campaigns across various channels, including social media, search engines, display networks, and email marketing.
- Create engaging content for digital platforms, including website, social media, blogs, and email newsletters, to attract and engage target audiences.
- Monitor and analyze digital marketing performance metrics, such as website traffic, conversion rates, and ROI, and use insights to optimize campaigns and improve results.
- Collaborate with internal stakeholders, including hotel management teams, sales, and revenue departments, to align digital marketing efforts with business objectives and promotional activities.
- Stay informed about industry trends, best practices, and emerging technologies in digital marketing, and recommend innovative strategies to stay ahead of the competition.
- Manage relationships with external digital marketing agencies, vendors, and partners to ensure effective execution of digital marketing initiatives.
- Stay abreast of changes in search engine algorithms, social media algorithms, and digital advertising policies to ensure compliance and maximize visibility.
- Provide regular reports and updates on digital marketing performance to management and stakeholders, highlighting key achievements, challenges, and opportunities.
- Continuously identify opportunities for improvement and innovation in digital marketing tactics and processes to drive continuous growth and success.

Requirements

Qualifications

- Bachelor's degree in Marketing, Digital Marketing, Communications, or related field.
- Proven experience in digital marketing, preferably in the hospitality industry or related field.
- Strong knowledge of digital marketing channels, tools, and techniques, including SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
- Proficiency in digital marketing analytics tools, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
- Excellent communication, collaboration, and project management skills.
- Ability to multitask, prioritize tasks, and work effectively in a fast-paced environment.
- Creative thinking and problem-solving skills, with a passion for staying updated on industry trends and best practices.
- Strong attention to detail and commitment to delivering high-quality work.

About the Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels'​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.