Cluster Director of Marketing

Job description / Role

Summary of Responsibilities:
Reporting to the Director, Sales and Marketing, responsibilities and essential job functions include but are not limited to the following:

- Develop annual strategic Public Relations, Marketing and Digital plan for the three Hotels.
- Successfully plan, implement and lead long-term marketing-PR strategies across a range of clients and have a track record for increasing media understanding, consumer engagement, brand awareness and sales by proactively escalating revenue and driving business forward.
- Overseeing design and production of marketing collaterals and promotional materials, as well as extensive copywriting and production of press materials and editorial content.
- Creating and delivering content for integrated multi-channel social media strategy.
- Ensuring corporate branding standards and legal compliances are met as per Dubai Regional Office
- Leverage luxury and lifestyle portfolio PR opportunities, develop top-tier media relations, oversee and manage all outside public relations resources, develop brand specific PR partnerships and driving the long-term luxury and lifestyle portfolio strategy for both the hotels.
- Work closely with F&B and Sales department to map out promotional activities for the year.
- Build and maintain relationships with key local decision makers and the local social community to promote positive exposure of the hotel.
- Work closely with Corporate Public Relations and regional press offices on developing story angles specific for the international markets.
- Initiate hotel press releases and General Manager's speeches.
- Distribute newsworthy hotel press releases to local media, regional Public Relations offices and Corporate Public Relations for onward media distribution.
- Act as spokesperson for the UAE hotels and as a member of the crisis management team.
- Initiate schedule and plan local and international media familiarization trips with local tourism bodies and airline partners.
- Direct photography for editorial and advertising purposes in liaison with the Director of Sales & Marketing, advertising agency and corporate brand marketing.
- Maintain budget control and oversee media placement schedules in feeder markets.
- Determine overall marketing communications campaign ROI. Monitor and reviews the response rates in order to improve and take corrective measures (where applicable).
- Act as brand custodian for all internal and external communication pieces.
- Develop social media strategies and messages for the year.
- Developing relationships with community and managing communications for CSR initiatives
- Managing stakeholder relationships and driving results to meet their expectations
- Work closely with Digital Marketing and E-commerce Manager in developing and accounting the annual E-marketing plan
- Balance operational, administrative and Colleague needs
- Consistently offer professional, friendly and engaging service
- Follow departmental policies and procedures
- Follow all safety policies
- Other duties as assigned

Requirements

- 6 to 7 years of hotel experience at the property level.
- Experience with/contacts within UAE/GCC media marketplace is an asset
- Experience in handling a Complex or Cluster is an added advantage.
- Diploma/Degree in Public Relations and/or Journalism is preferred.
- Strong computer literacy, especially with Microsoft Outlook, Word, Excel, Meeting Matrix, PM systems and Publisher
- Experience in developing and executing creative promotional programs and events as well as familiarization itineraries.
- Strong team player with excellent leadership skills.
- Proven ability to create partnerships within the industry and community.
- Must be self-motivated and able to make decisions while handling numerous projects at one time

About the Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels'​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.