Job description / Role
Are you a wordsmith with a passion for storytelling and a love for the world of VOD and streaming? Join our dynamic team as a Copywriter and be the voice behind the screen! Dive into the heart of digital entertainment, crafting captivating narratives and compelling content that captivates audiences worldwide. From gripping promos to engaging social media campaigns, your words will shape the way viewers experience our platform. Bring your creativity, your talent, and your love for all things streaming, and let's redefine entertainment together
Job Objective:
- Content Creation: Write compelling copy for various platforms including website, social media, email campaigns, press releases, and promotional materials.
- Campaign Development: Collaborate with marketing and creative teams to develop engaging campaigns that drive user engagement and retention.
- Brand Voice: Maintain consistency in brand voice and messaging across all communication channels..
- Editing and Proofreading: Ensure all copy is error-free, grammatically correct, and adheres to brand guidelines.
- Market Research: Stay up-to-date with industry trends, competitor activities, and audience preferences to inform copy writing creation strategies.
- Cross-functional Collaboration: Work closely with design, product, and content teams to ensure alignment and cohesion in messaging.
Requirements
Required Experienced:
- Excellent Arabic & English Copy writing skills
- Good French skills
- Creativity in writing and coming up with interesting angles and ideas
- Strong diverse portfolio that demonstrates integrated campaign thinking
- Have an excellent writing and trans-creating style that is accurate and adaptable per language with unique cultural references, and with an impeccable use of grammar and syntax.
- Understanding of the Arab youth market and how to engage them
- Loves entertainment and regularly watches Arabic drama series
- Curious, resourceful, solution-oriented and a very good researcher
- Organized and a fast learner who can use AI to their advantage
- Agency background experience is required.
About the Company
MBC GROUP is the largest media company in the Middle East & North Africa region that enriches people’s lives through information, interaction and entertainment. In 2002, nearly a decade after the launch of MBC1 in London, in 1991, MBC GROUP moved its headquarters to Dubai Media City, United Arab Emirates.
Today, MBC GROUP includes over 17 leading TV channels: MBC1 (general family entertainment); MBC2 & MBC MAX (24-hour western movies); MBC3 (children’s edutainment with a mix of both local productions and western acquisitions); MBC4 (entertainment for young families with a female-focus); MBC ACTION (an indigenous adrenaline-packed channel targeting young males with local and homegrown productions); MBC VARIETY (Western films and general entertainment with uninterrupted broadcasting); MBC DRAMA (24/7 Arabic drama) & MBC+ DRAMA (a joint pay-TV channel between MBC and OSN); MBC PERSIA (general family entertainment dubbed and subtitled in Farsi); WANASAH (24-hour Arabic music channel); MBC MASR & MBC MASR2 (general family entertainment geared towards the Egyptian family); MBC BOLLYWOOD (delivering the freshest in Bollywood content geared towards the region via an Arabized interface); MBC USA (on “Dish Network” in the US); MBC IRAQ (a premium channel aimed at the entire Iraqi family), MBC5 (new satellite channel dedicated to the Maghreb); all of them benefit from MBC STUDIOS which produces the region’s most compelling premium content for cinema, television and on-demand platforms. MBC GROUP also includes two FM radio stations: MBC FM (Gulf music) and Panorama FM (contemporary Arabic hit music).
Furthermore, part of MBC GROUP is Shahid and its premium subscription-based service Shahid VIP, the world’s leading Arabic streaming platform, home to highly rated original productions from the Arab world, a wide range of exclusive movies and premieres, as well as the top watched live Arab TV channels.