Posted
Ref: GP285-5318
Job description / Role
INSPIRE | EXHILARATE | DELIGHT
For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.
Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.
Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work®.
To keep the innovation journey going, the Group has set up "The Greenhouse", which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women's Empowerment Principles.
FACES
Faces is one of the leading beauty omni-retailers with the latest in fragrances, skincare, makeup, haircare and home fragrances in the region, with over 20 years of presence and expertise in the Middle East. We are in a transformative chapter where we are building a beauty destination that provides expertise and inspiration through products, services and experiences to suit everyone's needs and preference. We go beyond being a transactional experience, we bring an immersive customer experience through discovery and curation.
What you'll be doing
Working as a Creative Copywriter for the Faces Marketing team, you will craft copy that represents our brand's voice for day-to-day tasks and campaigns.
Working within the Marketing team, as well as cross-functional teams, you will deliver key messaging for key projects across channels, whilst ensuring the messaging reflects our larger brand and business objectives. As one of our brand writers, you will be an important contributor to the brands' content and customer experience, providing copy that's creative, engaging, relevant and considerate of the customer journey/mindset.
- Work closely with the Marketing team to write content that aligns with our editorial voice and brand positioning, while understanding the larger business objectives.
- Conceptualize and write campaign messaging framework, and executional messaging across e-com site pages, digital marketing assets, OOH, VM, CRM and all other channels.
- Write clear, high-quality, compelling copy that is native for the various mediums
- Work within the creative team to build campaign concepts
- Content writing on new product launches, promotions, beauty advice, trends and more
- Support business growth and creative evolution by monitoring industry trends and providing concepts that help the brand remain fresh, competitive, and forward-thinking.
- Helps customers better understand our brands and key value propositions; always considers customer pain points when developing content.
- Edit and proofread copy as needed
Requirements
What you'll need to succeed
- Ability to write copy in both English and Arabic.
- Can think differently
- Creative copywriting experience withing the retail industry is a plus
- Strong storytelling abilities. Ability to show a passion for telling a good story, and romancing products and brands.
- Can take projects from concept to completion. You're a good planner and writer who sees the big picture without missing the little details.
- Can weave facts into engaging copy
- Ability to multi-task and work on multiple projects at the same time.
- Strong interpersonal skills. You're able to work with different teams/functions towards a common goal.
- Can navigate fast-paced, creative, collaborative environments.
- Detail- and deadline-driven.
- Works well independently, but also comfortable taking direction from others.
What we can offer you
With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.
About the Company
The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.
By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.
With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.
By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.