CRO Specialist - Retail

Job description / Role

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group's entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

What you will do

- Conduct in-depth analysis of website performance using various analytics tools.
- Identify conversion rate bottlenecks and usability issues on our digital platforms.
- Develop and execute A/B testing and multivariate testing experiments to optimize conversion rates.
- Collaborate with the design, development, and product teams to implement CRO strategies effectively.
- Analyze user feedback and behavior to identify opportunities for improvement.
- Monitor industry trends and best practices to stay updated on CRO techniques and technologies.
- Provide data-driven insights and recommendations to enhance user experience and conversion rates.
- Regularly report on key metrics, experiment results, and ongoing progress to stakeholders.

Requirements

Required skills to be successful

Minimum Experience and Knowledge:

- Arabic Speaking (Mandatory)
- E-com experience is a must (2+ years)
- Understanding of Ecom mechanics (relation between different KPIs)
- Knowledge of web design principles, user experience, and user interface best practices.
- Strong analytical skills and ability to interpret complex data sets.
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
- Proven experience in conversion rate optimization, A/B testing, and usability testing.
- Proficiency in using tools such as Google Analytics, Algolia, Optimizely, VWO, or similar.
- Excellent communication skills, both written and verbal.
- Ability to work collaboratively in a team environment

About Al-Futtaim Retail

Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer's in both regions with over 75 stores offering both fashion & food options.

Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference...

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.